IDEAS home Printed from https://ideas.repec.org/a/bla/stratm/v20y1999i12p1165-1168.html
   My bibliography  Save this article

Market‐oriented is more than being customer‐led

Author

Listed:
  • Stanley F. Slater
  • John C. Narver

Abstract

Connor, in ‘Customer‐led and market‐oriented: A matter of balance’, argues, among other things, that we propose that market oriented businesses focus on future customer needs to the neglect of current customer needs, that market oriented businesses over‐emphasize marketing activities in their value chains, that market oriented businesses emphasize generative learning to the neglect of adaptive learning, and that only large companies have the resources to become market oriented. These arguments are largely unfair extrapolations of our position and reflect a superficial understanding of the nature and benefits of being market oriented. We use this response to clarify our position on these issues. Copyright © 1999 John Wiley & Sons, Ltd.

Suggested Citation

  • Stanley F. Slater & John C. Narver, 1999. "Market‐oriented is more than being customer‐led," Strategic Management Journal, Wiley Blackwell, vol. 20(12), pages 1165-1168, December.
    • Handle: RePEc:bla:stratm:v:20:y:1999:i:12:p:1165-1168
    DOI: 10.1002/(SICI)1097-0266(199912)20:123.0.CO;2-#
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/(SICI)1097-0266(199912)20:123.0.CO;2-#
    Download Restriction: no
    File URL: https://libkey.io/10.1002/(SICI)1097-0266(199912)20:123.0.CO;2-#?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Roper, Stephen & Bourke, Jane, 2022. "Innovating into trouble: When innovation leads to customer complaints," Research Policy, Elsevier, vol. 51(10).
    2. Carole Charbonnel, 2022. "Value Co-Creation As A Marketing Practice: Performance And Firm-level Antecedents," Post-Print hal-03622950, HAL.
    3. Bianca Maria Guliman & Larisa Gavrila, 2018. "Flexibility and Agility - Key Indicators in Supply Chain," Book chapters-LUMEN Proceedings, in: Antonio SANDU & Tomita CIULEI (ed.), 10th LUMEN International Scientific Conference Rethinking Social Action. Core Values in Practice | RSACVP 2018 | 20-21 April 2018 | Suceava – Romani, edition 1, volume 5, chapter 18, pages 196-201, Editura Lumen.
    4. Stefania Migliori & Daniel Pittino & Augusta Consorti & Lorenzo Lucianetti, 2019. "The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 793-814, September.
    5. Younès El Manzani & Jean Jack Cegarra, 2023. "The complementary effect of quality management and proactive market orientation on radical product innovation under environmental uncertainty," Post-Print hal-04182964, HAL.
    6. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2020. "Revisiting customer analytics capability for data-driven retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    7. Park, Jiyoun & Nam, Changi & Kim, Hye-jin, 2019. "Exploring the key services and players in the smart car market," Telecommunications Policy, Elsevier, vol. 43(10).
    8. Grazia Concilio & Maryam Karimi & Lydia Rössl, 2021. "Complex Projects and Transition-Driven Evaluation: The Case of the easyRights European Project," Sustainability, MDPI, vol. 13(4), pages 1-30, February.
    9. Sora Lee & Jaewon Yoo, 2021. "Determinants of a Firm’s Sustainable Competitive Advantages: Focused on Korean Small Enterprises," Sustainability, MDPI, vol. 13(1), pages 1-16, January.
    10. Gligor, David & Gligor, Nichole & Maloni, Michael, 2019. "The impact of the supplier's market orientation on the customer market orientation-performance relationship," International Journal of Production Economics, Elsevier, vol. 216(C), pages 81-93.
    11. Jaffar Abbas & Shahid Mahmood & Hashim Ali & Muhammad Ali Raza & Ghaffar Ali & Jaffar Aman & Shaher Bano & Mohammad Nurunnabi, 2019. "The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms," Sustainability, MDPI, vol. 11(12), pages 1-33, June.
    12. Duffy, Sarah & Bruce, Kyle & Moroko, Lara & Groeger, Lars, 2020. "Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice," Australasian marketing journal, Elsevier, vol. 28(4), pages 181-188.
    13. Rouma Bucktowar & Akin Kocak & Kesseven Padachi, 2015. "Entrepreneurial Orientation, Market Orientation And Networking: Impact On Innovation And Firm Performance," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-22, December.
    14. Schweisfurth, Tim G. & Raasch, Christina, 2018. "Absorptive Capacity for Need Knowledge: Antecedents and Effects for Employee Innovativeness," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 47(4), pages 687-699.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:stratm:v:20:y:1999:i:12:p:1165-1168. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1111/0143-2095 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.