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Operationalizing strategic planning

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  • David M. Reid

Abstract

This article reports on a study which had the purpose of probing the reality of strategic planning, of highlighting some of its shortcomings then contrasting that reality with the literature‐based constructs which are taught in business schools worldwide. In this way it is shown that the benefits of strategic planning are not realized unless the process is totally integrated with current operations. This study shows that only rarely is strategic planning a live process within companies. However, to make an improvement is extremely difficult because frequently the commitment and energy does not exist in companies. As a result, many companies are failing to benefit from their strategic planning efforts and are thus failing to establish appropriate long‐term corporate positionings.

Suggested Citation

  • David M. Reid, 1989. "Operationalizing strategic planning," Strategic Management Journal, Wiley Blackwell, vol. 10(6), pages 553-567, November.
    • Handle: RePEc:bla:stratm:v:10:y:1989:i:6:p:553-567
    DOI: 10.1002/smj.4250100604
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    Cited by:

    1. Jixia Yang & Zhi‐Xue Zhang & Anne S. Tsui, 2010. "Middle Manager Leadership and Frontline Employee Performance: Bypass, Cascading, and Moderating Effects," Journal of Management Studies, Wiley Blackwell, vol. 47(4), pages 654-678, June.
    2. E Tapinos & R G Dyson & M Meadows, 2011. "Does the Balanced Scorecard make a difference to the strategy development process?," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(5), pages 888-899, May.
    3. Albert H. Segars & Varun Grover, 1999. "Profiles of Strategic Information Systems Planning," Information Systems Research, INFORMS, vol. 10(3), pages 199-232, September.
    4. P. Maik Hamann, 2017. "Towards a contingency theory of corporate planning: a systematic literature review," Management Review Quarterly, Springer, vol. 67(4), pages 227-289, August.
    5. Olaf N. Rank & Garry L. Robins & Philippa E. Pattison, 2010. "Structural Logic of Intraorganizational Networks," Organization Science, INFORMS, vol. 21(3), pages 745-764, June.
    6. Arzu Atan & Hale Ozgit & Fatos Silman, 2021. "Happiness at Work and Motivation for a Sustainable Workforce: Evidence from Female Hotel Employees," Sustainability, MDPI, vol. 13(14), pages 1-17, July.

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