IDEAS home Printed from
   My bibliography  Save this article

Personal Values and Public Opinion


  • H. Whitt Kilburn


Social science considers values a key motivator of human behavior, yet studies of values in public opinion have tended to focus on more limited political values. I investigate how a general theory of human values (Schwartz, 1992) shapes public opinion. In one dimension, individuals are motivated by a desire for independent thought and action versus conformity to traditional social norms; in the second, individuals are motivated by a desire to care for others versus control or achieve superior social status over them. Copyright (c) 2009 by the Southwestern Social Science Association.

Suggested Citation

  • H. Whitt Kilburn, 2009. "Personal Values and Public Opinion," Social Science Quarterly, Southwestern Social Science Association, vol. 90(4), pages 868-885.
  • Handle: RePEc:bla:socsci:v:90:y:2009:i:4:p:868-885

    Download full text from publisher

    File URL:
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. repec:cup:apsrev:v:100:y:2006:i:02:p:249-263_06 is not listed on IDEAS
    2. repec:cup:apsrev:v:85:y:1991:i:04:p:1107-1131_18 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Cem Baslevent & Hasan Kirmanoğlu, 2012. "Do Preferences for Job Attributes Provide Evidence of 'Hierarchy of Needs'," Working Papers 201201, Murat Sertel Center for Advanced Economic Studies, Istanbul Bilgi University.
    2. Cem Başlevent & Hasan Kirmanoğlu, 2013. "Do Preferences for Job Attributes Provide Evidence of ‘Hierarchy of Needs’?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 111(2), pages 549-560, April.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:socsci:v:90:y:2009:i:4:p:868-885. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing) or (Christopher F. Baum). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.