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A Note On Negative Electoral Advertising: Denigrating Character Vs. Portraying Extremism

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  • Subhadip Chakrabarti

Abstract

In this expository note, we extend the model of Harrington and Hess (1996) by incorporating valence advertising. There is a two‐candidate electoral contest. Candidates inherit a certain position indicating their ideological platform in an unidimensional policy space. They also inherit a certain valence index which is a comprehensive term for personal traits that are desirable to all voters such as integrity. The candidates can subsequently influence these using negative advertising with regard to both ideological and valence factors. We find that when the available resources are sufficiently small and certain reasonable assumptions are fulfilled, the candidate with the higher initial valence index will run a relatively personal campaign while the candidate with the lower initial valence index will run an ideological campaign.

Suggested Citation

  • Subhadip Chakrabarti, 2007. "A Note On Negative Electoral Advertising: Denigrating Character Vs. Portraying Extremism," Scottish Journal of Political Economy, Scottish Economic Society, vol. 54(1), pages 136-149, February.
  • Handle: RePEc:bla:scotjp:v:54:y:2007:i:1:p:136-149
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    File URL: https://doi.org/10.1111/j.1467-9485.2007.00408.x
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    1. Anthony Downs, 1957. "An Economic Theory of Political Action in a Democracy," Journal of Political Economy, University of Chicago Press, vol. 65, pages 135-135.
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    Cited by:

    1. Jan Brueckner & Kangoh Lee, 2015. "Negative campaigning in a probabilistic voting model," Public Choice, Springer, vol. 164(3), pages 379-399, September.
    2. Bernhardt, Dan & Ghosh, Meenakshi, 2019. "Positive and Negative Campaigning in Primary and General Elections," The Warwick Economics Research Paper Series (TWERPS) 1209, University of Warwick, Department of Economics.
    3. repec:kap:pubcho:v:172:y:2017:i:3:d:10.1007_s11127-017-0459-3 is not listed on IDEAS
    4. Jan Brueckner & Kangoh Lee, 2015. "Negative campaigning in a probabilistic voting model," Public Choice, Springer, vol. 164(3), pages 379-399, September.

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