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Theoretical and experimental investigations of the performance of keyword auction mechanisms

Author

Listed:
  • Emiko Fukuda
  • Yoshio Kamijo
  • Ai Takeuchi
  • Michiharu Masui
  • Yukihiko Funaki

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Suggested Citation

  • Emiko Fukuda & Yoshio Kamijo & Ai Takeuchi & Michiharu Masui & Yukihiko Funaki, 2013. "Theoretical and experimental investigations of the performance of keyword auction mechanisms," RAND Journal of Economics, RAND Corporation, vol. 44(3), pages 438-461, September.
    • Handle: RePEc:bla:randje:v:44:y:2013:i:3:p:438-461
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    File URL: http://hdl.handle.net/10.1111/rand.2013.44.issue-3
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    Citations

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    Cited by:

    1. Yoshio Kamijo & Daisuke Nakama, 2023. "Designing division of labor with strategic uncertainty within organizations: Model analysis and a behavioral experiment," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 32(2), pages 257-272, April.
    2. Bae, Jinsoo & Kagel, John H., 2019. "An experimental study of the generalized second price auction," International Journal of Industrial Organization, Elsevier, vol. 63(C), pages 44-68.
    3. Margarida V. B. Santos & Isabel Mota & Pedro Campos, 2023. "Analysis of online position auctions for search engine marketing," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 409-425, September.
    4. Che, Yeon-Koo & Choi, Syngjoo & Kim, Jinwoo, 2017. "An experimental study of sponsored-search auctions," Games and Economic Behavior, Elsevier, vol. 102(C), pages 20-43.
    5. Gali Noti & Noam Nisan & Ilan Yaniv, 2014. "An experimental evaluation of bidders' behavior in ad auctions," Discussion Paper Series dp676, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
    6. Luisa Herbst, 2016. "Who Pays to Win Again? The Joy of Winning in Contest Experiments," Working Papers tax-mpg-rps-2016-06, Max Planck Institute for Tax Law and Public Finance.
    7. Pengfei Liu, 2021. "Balancing Cost Effectiveness and Incentive Properties in Conservation Auctions: Experimental Evidence from Three Multi-award Reverse Auction Mechanisms," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 78(3), pages 417-451, March.
    8. McLaughlin, Kevin & Friedman, Daniel, 2016. "Online ad auctions: An experiment," Discussion Papers, Research Professorship Market Design: Theory and Pragmatics SP II 2016-501, WZB Berlin Social Science Center.
    9. Hummel, Patrick, 2016. "Position auctions with dynamic resizing," International Journal of Industrial Organization, Elsevier, vol. 45(C), pages 38-46.
    10. Karthik Kannan & Vandith Pamuru & Yaroslav Rosokha, 2023. "Analyzing Frictions in Generalized Second-Price Auction Markets," Information Systems Research, INFORMS, vol. 34(4), pages 1437-1454, December.
    11. Patrick Hummel, 2018. "Hybrid mechanisms for Vickrey–Clarke–Groves and generalized second-price bids," International Journal of Game Theory, Springer;Game Theory Society, vol. 47(1), pages 331-350, March.

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