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The Future of the Corporation and the Economics of Purpose

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  • Colin Mayer

Abstract

This article examines the economic underpinnings of the concept of corporate purpose, which has gained increasing attention from business academics, practitioners and policymakers. It argues that there are fundamental reasons for reconceptualizing the purpose of business in the future which derive from the changing nature of business and the market failures to which it gives rise. It suggests that regulation is proving increasingly inadequate at correcting market failures, and the traditional separation between economic efficiency and distribution that underpins policy formulation is untenable. Instead, the article sets out how appropriately defined notions of corporate purpose can help to promote not only better social outcomes but also enhanced functioning of firms and markets. It describes a set of principles that provide a comprehensive framework for reforming business around credible commitments to corporate purpose. The reformulation of the corporation has profound implications for the macroeconomic performance of economies as well as the microeconomics of firms and markets.

Suggested Citation

  • Colin Mayer, 2021. "The Future of the Corporation and the Economics of Purpose," Journal of Management Studies, Wiley Blackwell, vol. 58(3), pages 887-901, May.
  • Handle: RePEc:bla:jomstd:v:58:y:2021:i:3:p:887-901
    DOI: 10.1111/joms.12660
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    References listed on IDEAS

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    1. John C. Coffee Jr, 2017. "Preserving the corporate superego in a time of stress: an essay on ethics and economics," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 33(2), pages 221-256.
    2. Rebecca Henderson & Eric Van den Steen, 2015. "Why Do Firms Have "Purpose"? The Firm's Role as a Carrier of Identity and Reputation," American Economic Review, American Economic Association, vol. 105(5), pages 326-330, May.
    3. Donal PALCIC & Eoin REEVES & Matti SIEMIATYCKI, 2019. "Performance: The Missing ‘P’ In Ppp Research?," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 90(2), pages 221-226, June.
    4. Bishop, Matthew & Kay, John & Mayer, Colin (ed.), 1994. "Privatization and Economic Performance," OUP Catalogue, Oxford University Press, number 9780198773443.
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