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The Impacts of Elicitation Context on Stated Preferences for Agricultural Landscapes

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  • Dugald Tinch
  • Sergio Colombo
  • Nick Hanley

Abstract

type="main" xml:id="jage12080-abs-0001"> Statements of willingness to pay (WTP) have been shown to be dependent upon the framing of the hypothetical market. In this paper we investigate the effects of variations in the timing and location of choice experiment questions concerned with conservation of a UK national park, as research involving measurement of psychological well-being suggests potential differences for the same individual dependent upon when and where preferences are elicited. We apply the choice experiment technique to the valuation of changes in upland agricultural and semi-natural landscapes in the Peak District National Park in the UK, to investigate whether timing and location of elicitation (context) affects the value associated with changes in ecosystem services under different management regimes. Four treatments are employed – using the same sample of individuals answering the same choice scenarios – to measure WTP ex-ante (off site), in situ (on site), and ex-post at two different time intervals (off site). We show that our on-site (in situ) treatment generates very different estimates of preferences than any of the off-site treatments. That stated preferences associated with environmental goods are so context dependent may have implications for the use of stated preferences in policy analysis in terms of identifying how environmental policy is funded and the divergence in value attributed to sampling different populations.

Suggested Citation

  • Dugald Tinch & Sergio Colombo & Nick Hanley, 2015. "The Impacts of Elicitation Context on Stated Preferences for Agricultural Landscapes," Journal of Agricultural Economics, Wiley Blackwell, vol. 66(1), pages 87-107, February.
    • Handle: RePEc:bla:jageco:v:66:y:2015:i:1:p:87-107
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    File URL: http://hdl.handle.net/10.1111/jage.2014.66.issue-1
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    Citations

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    Cited by:

    1. Helga Fehr-Duda & Robin Schimmelpfennig, 2018. "Wider die Zahlengläubigkeit: Sind Befragungsergebnisse eine gute Grundlage für wirtschaftspolitische Entscheidungen?," ECON - Working Papers 297, Department of Economics - University of Zurich, revised Dec 2018.
    2. K.S. , A. & Khan, T. & Kishore, A., 2018. "Willingness to pay for Weather Based Crop Insurance in Punjab," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277516, International Association of Agricultural Economists.
    3. Robert Huber & Robert Finger, 2020. "A Meta‐analysis of the Willingness to Pay for Cultural Services from Grasslands in Europe," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 357-383, June.
    4. Uthes, Sandra & Matzdorf, Bettina, 2016. "Budgeting for government-financed PES: Does ecosystem service demand equal ecosystem service supply?," Ecosystem Services, Elsevier, vol. 17(C), pages 255-264.
    5. Pappalardo, Gioacchino & West, Grant Howard & Nayga, Rodolfo M. & Toscano, Sabrina & Pecorino, Biagio, 2022. "The effect of a UNESCO world heritage site designation on willingness to pay to preserve an agri-environmental good: The case of the dry stone walls in Mt. Etna," Land Use Policy, Elsevier, vol. 114(C).
    6. Aditya, K.S. & Kishore, Avinash & Khan, Tajuddin, 2020. "Exploring farmers’ willingness to pay for crop insurance products: A case of weather-based crop insurance in Punjab India," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 33(2), December.

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