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Implementing Fischer Black's Simple Discounting Rule

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  • Claudio Loderer
  • John B. Long
  • Lukas Roth

Abstract

Corporate managers typically estimate the value of capital projects by discounting the project's expected future net cash flows at the cost of capital. The capital asset pricing model (CAPM) is generally used to estimate that cost. But, as anyone who has worked on the finance or business development staff of a public company can attest, there are major challenges in applying the CAPM, including largely unresolved questions about what constitutes the "market portfolio," how to estimate market risk premiums, and how to estimate the betas of projects. Copyright Copyright (c) 2010 Morgan Stanley.

Suggested Citation

  • Claudio Loderer & John B. Long & Lukas Roth, 2010. "Implementing Fischer Black's Simple Discounting Rule," Journal of Applied Corporate Finance, Morgan Stanley, vol. 22(2), pages 60-68.
  • Handle: RePEc:bla:jacrfn:v:22:y:2010:i:2:p:60-68
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    References listed on IDEAS

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    1. Richard S Ruback, 2002. "Capital Cash Flows: A Simple Approach to Valuing Risky Cash Flows," Financial Management, Financial Management Association, vol. 31(2), Summer.
    2. Fama, Eugene F, 1996. "Discounting under Uncertainty," The Journal of Business, University of Chicago Press, vol. 69(4), pages 415-428, October.
    3. Elroy Dimson & Paul Marsh & Mike Staunton, 2003. "Global Evidence On The Equity Risk Premium," Journal of Applied Corporate Finance, Morgan Stanley, vol. 15(4), pages 27-38.
    4. Isik Inselbag & Howard Kaufold, 1997. "Two Dcf Approaches For Valuing Companies Under Alternative Financing Strategies (And How To Choose Between Them)," Journal of Applied Corporate Finance, Morgan Stanley, vol. 10(1), pages 114-122.
    5. Fama, Eugene F. & French, Kenneth R., 1997. "Industry costs of equity," Journal of Financial Economics, Elsevier, vol. 43(2), pages 153-193, February.
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