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Family planning campaigns on television and contraceptive use in India


  • Debayan Pakrashi
  • Surya Nath Maiti
  • Abhishek Gautam
  • Priya Nanda
  • Kakoli Borkotoky
  • Nitin Datta


Objective The paper examines the association between viewing family planning campaigns on television and being aware, improved intention to use, and current usage of modern contraceptives in India. Data The study uses detailed data of the currently married women from the current round of the National Family Health Survey. Methods We use the instrumental variable approach, propensity score matching method, besides the ordinary least square regression technique to estimate the association between viewing family planning campaigns on television and knowledge, intention to use, and current usage among the currently married women. Conclusion The overall results suggest that currently married women who have seen family planning campaigns on television in the last few months are more likely to know, have a higher intention to use and use modern family planning methods. The effectiveness gets amplified when exposure to such campaigns is complemented with motivation provided by frontline health workers.

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  • Debayan Pakrashi & Surya Nath Maiti & Abhishek Gautam & Priya Nanda & Kakoli Borkotoky & Nitin Datta, 2022. "Family planning campaigns on television and contraceptive use in India," International Journal of Health Planning and Management, Wiley Blackwell, vol. 37(3), pages 1492-1511, May.
  • Handle: RePEc:bla:ijhplm:v:37:y:2022:i:3:p:1492-1511
    DOI: 10.1002/hpm.3411

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    References listed on IDEAS

    1. Paul L Hutchinson & Dominique Meekers, 2012. "Estimating Causal Effects from Family Planning Health Communication Campaigns Using Panel Data: The “Your Health, Your Wealth” Campaign in Egypt," PLOS ONE, Public Library of Science, vol. 7(9), pages 1-14, September.
    2. Besley, Timothy & Burgess, Robin, 2001. "Political agency, government responsiveness and the role of the media," European Economic Review, Elsevier, vol. 45(4-6), pages 629-640, May.
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