Enhancing Agritourism 4.0: Key Technologies and Benefits

Background This article seeks to address this gap by investigating the role of user-centric design, comprehensive feature integration, and the seamless incorporation of cutting-edge technologies. Objectives The study aims to provide insights into how emerging technologies can support agritourism development from the entrepreneurs’ perspective. The specific goals are to analyse the current state of popular tourism platforms to identify innovative Industry 4.0 elements that can be integrated into a new agritourism platform. Methods/Approach The paper uses analysis and synthesis methods to reveal the potential benefits of emerging technologies in agritourism. Also, qualitative research methodologies scrutinise existing Internet platforms and identify characteristics of an Agritourism 4.0 platform. Results The study identifies key requirements for an Agritourism 4.0 platform, such as a user-friendly interface, mobile responsiveness, and excellent customer support. Additionally, it explores the integration of Industry 4.0 technologies, like Cloud Computing, Blockchain, IoT, and AI, to enhance platform functionality and user experience. Conclusions Integrating emerging technologies into agritourism can be complex and challenging. Through an interdisciplinary lens, this research aims to contribute insights that not only enhance the functionality of agritourism platforms but also foster the long-term resilience of agricultural communities in the face of evolving global challenges.