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An Analysis of the Competitiveness of the Global Chocolate Industry: The Case of European Union Countries

Author

Listed:
  • Fatma İzgi

    (Bayburt University)

  • Mustafa Kavacık

    (Necmettin Erbakan University)

Abstract

European Union stand out as the region with the largest share of the global chocolate market. Therefore, identifying how and in which countries chocolate can be positioned with a competitive advantage requires a detailed competitive analysis. The purpose of this study is to determine and assess the chocolate industry's level of global competitiveness throughout the 27 European Union member states from 2010 to 2022. In the analysis process, the Revealed Comparative Advantage Index, the Revealed Symmetric Comparative Advantage Index, the Trade Balance Index, and the Product-Mapping method were applied. In the literature, a product-mapping of the chocolate industry in European Union countries was first conducted, providing a competitive analysis in this context. As a conclusion of the competitiveness analysis of the chocolate sector in EU countries, six countries were identified as net exporters with comparative advantage (Group A), 11 countries as net-importers with comparative advantage (Group B), and 10 countries as net-importers with comparative disadvantage (Group D).

Suggested Citation

  • Fatma İzgi & Mustafa Kavacık, 2025. "An Analysis of the Competitiveness of the Global Chocolate Industry: The Case of European Union Countries," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 9(2), pages 260-286, December.
    • Handle: RePEc:bgo:journl:v:9:y:2025:i:2:p:260-286
    DOI: 10.33399/biibfad.1663650
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    References listed on IDEAS

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    3. Nur Suhaili Ramli, 2017. "A review of marketing strategies from the European chocolate industry," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-17, December.
    4. Setyastuti, Rini & Adiningsih, Sri & Widodo, Tri, 2018. "The Dynamics of Comparative Advantage in the ASEAN Region," MPRA Paper 86541, University Library of Munich, Germany.
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    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade

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