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360° Immersive Ecotourism: Showcasing the Cultural and Environmental Heritage of the Orang Asli Jah Hut in Temerloh

Author

Listed:
  • Dianna Suzieanna Mohamad Shah

    (Akademi Pengajian Bahasa, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia,)

  • Mohamad Safwat Ashahri Mohd Salim

    (Akademi Pengajian Bahasa, Universiti Teknologi MARA (UiTM), Kampus Tapah, Cawngan Perak, Malaysia,)

  • Mohd Nur Fitri Mohd Salim

    (Akademi Pengajian Bahasa, Universiti Teknologi MARA (UiTM), Kampus Seremban, Cawngan Negeri Sembilan, Malaysia)

Abstract

This study explores the potential of 360° immersive video in promoting eco-tourism while preserving the cultural and environmental heritage of the Orang Asli Jah Hut community in Temerloh, Malaysia. The project had two main objectives: (1) to design and produce a 360° immersive eco-tourism experience highlighting Jah Hut cultural practices and natural surroundings, and (2) to evaluate its impact on viewers’ cultural appreciation and environmental awareness. A prototype immersive video was developed through participatory content selection with the community and showcased to a group of viewers. Feedback was collected through surveys and brief interviews. Findings suggest that immersive video enhances engagement, deepens cultural appreciation, and increases awareness of environmental sustainability. The study highlights the role of digital storytelling in supporting indigenous communities through sustainable eco-tourism initiatives.

Suggested Citation

  • Dianna Suzieanna Mohamad Shah & Mohamad Safwat Ashahri Mohd Salim & Mohd Nur Fitri Mohd Salim, 2025. "360° Immersive Ecotourism: Showcasing the Cultural and Environmental Heritage of the Orang Asli Jah Hut in Temerloh," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 6003-6009, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:6003-6009
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    References listed on IDEAS

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