Knowledge Management Capabilities and Hotel Performance in Malaysia: The Role of Learning Orientation in the Conceptual Analysis

This study is concerned with the literature review of the impact of Knowledge Management Capabilities (KMC) and Learning Orientation (LO) to Hotel Performance (HP) in Malaysia. Tourism industry becomes one of fastest growing industry and significantly affected by Covid-19. However, the industry starts to breathe back after the pandemic with different perspectives among tourists. The industry which includes hoteliers must aware and follow the latest market trend as part of their competitive advantages to sustain and compete with their competitors. Thus, hoteliers must be equipped by sufficient and relevant knowledge to the top managements as well as employees. However, some of hoteliers are still refuse to adapt knowledge management in their organizations. Furthermore, there are hoteliers are not able to utilise knowledge as part of their learning orientation to cope with the changes market trend, micro and macro challenges in order to sustain and remain competitiveness. Thus, this research tries to explore on how learning orientation could mediate between knowledge management capabilities and hotel performance based on the empirical researches. From this conceptual analysis, it can lead for further step in developing the framework and the result from the research analysis.