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Redemption-Driven Corporate Social Responsibility: A Review of Strategic Ethical Brand Positioning

Author

Listed:
  • Jonas Yomboi

    (School of Graduate Studies, Valley View University, Ghana)

  • Peter Agyekum Boateng

    (School of Graduate Studies, Valley View University, Ghana)

  • Ama Foriwaa Karikari

    (School of Graduate Studies, Valley View University, Ghana)

  • Jeanette Owusu

    (School of Graduate Studies, Valley View University, Ghana)

  • Abdul Yakubu

    (School of Graduate Studies, Valley View University, Ghana)

  • Victoria Manu

    (School of Graduate Studies, Valley View University, Ghana)

Abstract

Redemption-driven Corporate Social Responsibility (CSR) is a transformative approach that integrates ethical, restorative, and strategic branding practices to address reputational crises and foster long-term stakeholder trust. Rooted in principles of atonement and restorative justice, this approach emphasizes corporate transparency and accountability, distinguishing it from traditional CSR models. The study explores how redemption-driven CSR enhances brand loyalty, reputation, and market positioning through mechanisms such as corporate apologies, reparations, and transparency initiatives. Using a systematic literature review methodology, the research synthesizes findings from peer-reviewed studies to investigate the efficacy of redemption-driven CSR in diverse industries and cultural contexts. Key findings demonstrate its potential to enhance corporate reputation and strengthen consumer loyalty when combined with authenticity and long-term engagement strategies. The article discusses implications for CSR theory, recommending the integration of restorative principles into corporate governance. Practical applications include stakeholder-centered strategies and ethical branding frameworks to align corporate actions with societal values.

Suggested Citation

  • Jonas Yomboi & Peter Agyekum Boateng & Ama Foriwaa Karikari & Jeanette Owusu & Abdul Yakubu & Victoria Manu, 2025. "Redemption-Driven Corporate Social Responsibility: A Review of Strategic Ethical Brand Positioning," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 4748-4756, March.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-3:p:4748-4756
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    References listed on IDEAS

    as
    1. Mobin Fatma & Imran Khan, 2023. "Corporate Social Responsibility and Brand Advocacy among Consumers: The Mediating Role of Brand Trust," Sustainability, MDPI, vol. 15(3), pages 1-10, February.
    2. Amanda Reid & Evan Ringel & Shanetta M. Pendleton, 2023. "Transparency reports as CSR reports: motives, stakeholders, and strategies," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 20(1), pages 81-107, June.
    3. Maximilian J. L. Schormair & Lara M. Gerlach, 2020. "Corporate Remediation of Human Rights Violations: A Restorative Justice Framework," Journal of Business Ethics, Springer, vol. 167(3), pages 475-493, December.
    4. Clarke, Samuel L. & Rhodes, Eric S., 2020. "Entrepreneurial apologies: The mediating role of forgiveness on future cooperation," Journal of Business Venturing Insights, Elsevier, vol. 13(C).
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