IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025i1p4259-4289.html
   My bibliography  Save this article

Culture and Willingness to Communicate (WTC) in English among Chinese International Learners in a Public University in Malaysia

Author

Listed:
  • Qiu Tianyu

    (Language Academy, Universiti Teknologi Malaysia)

  • Nur Salwa Abd. Wahid

    (Language Academy, Universiti Teknologi Malaysia)

Abstract

This study examines the influence of culture on willingness to communicate (WTC) in English and explores recommendations on how to increase WTC in the target language among Chinese International students at a public university in Malaysia. Utilizing qualitative research method, semi-structured interviews were conducted in order to investigate the primary cultural factors influencing WTC. 5 postgraduate students from the Faculty of Social Sciences and Humanities (FSSH) and 5 undergraduate students from the Faculty of Computing (FC) were selected for semi-structured interviews. The findings reveal that cultural values such as the exam-oriented education system and “cramming†teaching approach have a significant impact on students’ English communicative performance. Under the collectivist cultural background of “face first†, the concepts of “not showing off†and “not confident†affect students’ communicative intentions to some extent. Based on the above results, this study provides reasonable suggestions for educators and policy makers to improve the language communication skills of international learners.

Suggested Citation

  • Qiu Tianyu & Nur Salwa Abd. Wahid, 2025. "Culture and Willingness to Communicate (WTC) in English among Chinese International Learners in a Public University in Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 4259-4289, January.
  • Handle: RePEc:bcp:journl:v:9:y:2025:i:1:p:4259-4289
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-1/4259-4289.pdf
    Download Restriction: no

    File URL: https://rsisinternational.org/journals/ijriss/articles/culture-and-willingness-to-communicate-wtc-in-english-among-chinese-international-learners-in-a-public-university-in-malaysia/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Helene Tenzer & Siri Terjesen & Anne-Wil Harzing, 2017. "Language in International Business: A Review and Agenda for Future Research," Management International Review, Springer, vol. 57(6), pages 815-854, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Antioco, Michael & Coussement, Kristof & Fletcher-Chen, Chavi Chi-Yun & Prange, Christiane, 2023. "What's in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases," Journal of World Business, Elsevier, vol. 58(2).
    2. Michalski, Marina P. & Śliwa, Martyna, 2021. "‘If you use the right Arabic…’: Responses to special language standardization within the BBC Arabic Service’s linguascape," Journal of World Business, Elsevier, vol. 56(5).
    3. Christian P. Schneider, 2024. "Implementing the Resource Nexus approach: the contribution of internationalising German businesses," Sustainability Nexus Forum, Springer, vol. 32(1), pages 1-13, December.
    4. Kalra, Komal & Danis, Wade, 2024. "Language and identity: The dynamics of linguistic clustering in multinational enterprises," Journal of World Business, Elsevier, vol. 59(4).
    5. Liudmyla Svystunova & Yulia Muratova & Johann Fortwengel & Tony Edwards, 2024. "Multinational Corporations’ Interactions with Host Institutions: Taking Stock and Moving Forward," Management International Review, Springer, vol. 64(1), pages 3-33, February.
    6. Hooghiemstra, Reggy & Hermes, Niels & Oxelheim, Lars & Randøy, Trond, 2019. "Strangers on the board: The impact of board internationalization on earnings management of Nordic firms," International Business Review, Elsevier, vol. 28(1), pages 119-134.
    7. Sean Simoes & Anant Talaulicar & Alain Verbeke, 2025. "Mandating a common language in the multinational enterprise: The case of Cummins in India," Asian Business & Management, Palgrave Macmillan, vol. 24(2), pages 187-217, April.
    8. Wang, Qiu & Clegg, Jeremy & Gajewska-De Mattos, Hanna & Buckley, Peter, 2020. "The role of emotions in intercultural business communication: Language standardization in the context of international knowledge transfer," Journal of World Business, Elsevier, vol. 55(6).
    9. Li, Yanxi & Sai, Qian, 2020. "The effects of language and religion on cross-border acquisition completion," Research in International Business and Finance, Elsevier, vol. 54(C).
    10. Suzuki, Manami & Ando, Naoki & Nishikawa, Hidehiko, 2023. "Discontinuity of required oral and literacy skills across job roles in achieving high work performance: An fsQCA approach," International Business Review, Elsevier, vol. 32(4).
    11. Ying Zhang & Sriram Narayanan & Tharo Soun & Kalyanmoy Deb & Dustin Cole, 2023. "Maximizing disability diversity, language diversity, and productivity: A study in apparel manufacturing," Production and Operations Management, Production and Operations Management Society, vol. 32(12), pages 3783-3800, December.
    12. Vesa Peltokorpi & Markus Pudelko, 2021. "When more is not better: A curvilinear relationship between foreign language proficiency and social categorization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(1), pages 78-104, February.
    13. Talukder, Sazzad & Barner-Rasmussen, Wilhelm, 2024. "Exploring the language choice dilemma of international small firms: A social exchange perspective on English-only versus multilingualism," International Business Review, Elsevier, vol. 33(3).
    14. Christiane Prange & Randi Lunnan & Ulrike Mayrhofer, 2024. "The Diary Method in International Management Research," Management International Review, Springer, vol. 64(4), pages 727-755, August.
    15. Ankita Tibrewal & Ad Jong & Geoff Parkes & Helene Tenzer & Melissa Bel-Lahsen, 2024. "Language Operative Capacity in Small and Medium-sized Enterprises," Management International Review, Springer, vol. 64(6), pages 955-989, December.
    16. Song, Jie & Liang, Shangkun & Zhen, Yuhan, 2023. "Does CEO-auditor dialect sharing affect stock price crash risk? Evidence from China," Finance Research Letters, Elsevier, vol. 57(C).
    17. Amir Shoham & Jedrzej George Frynas & Ahmad Arslan & Ofra Bazel-Shoham & Sang Mook Lee & Zaheer Khan & Shlomo Tarba, 2024. "The interrelationships between corporate political activity and corporate environmental performance: the role of language diversity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 55(9), pages 1204-1217, December.
    18. Adriana G Nevarez Flores & Angela Martin & Isabelle Bartkowiak-Theron & Jennifer Makin & Kimberley Norris & David Castle & Amanda L Neil, 2024. "The impact of suicide registers and other monitoring systems on suicide prevention: A scoping review," International Journal of Social Psychiatry, , vol. 70(7), pages 1211-1233, November.
    19. Bustamante, Carla V., 2019. "Strategic choices: Accelerated startups' outsourcing decisions," Journal of Business Research, Elsevier, vol. 105(C), pages 359-369.
    20. Ly, Amadú & Esperança, José & Davcik, Nebojsa S., 2018. "What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity," Journal of Business Research, Elsevier, vol. 88(C), pages 111-122.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:i:1:p:4259-4289. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.