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AI/Robotics in the Tourism and Hospitality Sector: Technological Realities and Imaginaries in the Ghanaian Context

Author

Listed:
  • Victor Anderson Hodibert

    (Takoradi Technical University)

  • Adriana Narkwa Anderson (PhD)

    (Takoradi Technical University)

  • Kate Neequaye

    (Takoradi Technical University)

Abstract

Global trends in the application of Artificial Intelligence and Robotics in the Tourism and hospitality sector indicate that AI and Robotics are infiltrating modes of service delivery in different ways and diverting attention from human-to-human interfaces and interactions to human and AI-aided technologies, especially in advanced economies. It is however noteworthy that, the scope and dimension of Artificial Intelligence and Robotic technologies in developed economies have a far-reaching impact on the technological realities and imaginaries of emerging economies, especially in Africa, where the knowledge divide and the gap between the developed and emerging economies may be wider. While the tourism and hospitality sectors of emerging economies continue to play a key role in economic development, technological realities, and imaginaries in the context of academic coverage are yet to be explored to ascertain trends, especially in Ghana. The objectives of this research were to determine the context of trends in academic publications on AI and Robotics applications in Ghana’s tourism and hospitality sector, to appreciate existing technological realities and imaginaries, and also examine the challenges and opportunities. The approach used was an exploratory search and analysis of existing Ghanaian literature on the subject. Key findings indicate a huge gap in research in the area, suggestive of a lack of Ghanaian literature on the subject. Also, the study provides a context for research on the technological realities and technological imaginaries surrounding the emerging development and applications of Artificial Intelligence and Robotics in the Tourism and Hospitality industry. Moreover, the study provides a context for practitioners in the sector.

Suggested Citation

  • Victor Anderson Hodibert & Adriana Narkwa Anderson (PhD) & Kate Neequaye, 2024. "AI/Robotics in the Tourism and Hospitality Sector: Technological Realities and Imaginaries in the Ghanaian Context," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 2471-2480, January.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:1:p:2471-2480
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    References listed on IDEAS

    as
    1. Arturo Molina-Collado & Mar Gómez-Rico & Marianna Sigala & María Victoria Molina & Evangelina Aranda & Yolanda Salinero, 2022. "Correction to: Mapping tourism and hospitality research on information and communication technology: a bibliometric and scientific approach," Information Technology & Tourism, Springer, vol. 24(2), pages 341-342, June.
    2. Chulmo Koo & Zheng Xiang & Ulrike Gretzel & Marianna Sigala, 2021. "Artificial intelligence (AI) and robotics in travel, hospitality and leisure," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 473-476, September.
    3. Rusul Abduljabbar & Hussein Dia & Sohani Liyanage & Saeed Asadi Bagloee, 2019. "Applications of Artificial Intelligence in Transport: An Overview," Sustainability, MDPI, vol. 11(1), pages 1-24, January.
    4. Ana Fernández, 2019. "Artificial intelligence in financial services," Economic Bulletin, Banco de España, issue JUN.
    5. Arturo Molina-Collado & Mar Gómez-Rico & Marianna Sigala & María Victoria Molina & Evangelina Aranda & Yolanda Salinero, 2022. "Mapping tourism and hospitality research on information and communication technology: a bibliometric and scientific approach," Information Technology & Tourism, Springer, vol. 24(2), pages 299-340, June.
    6. Tussyadiah, Iis, 2020. "A review of research into automation in tourism: Launching the Annals of Tourism Research Curated Collection on Artificial Intelligence and Robotics in Tourism," Annals of Tourism Research, Elsevier, vol. 81(C).
    7. Haroon Rasool & Shafat Maqbool & Md. Tarique, 2021. "The relationship between tourism and economic growth among BRICS countries: a panel cointegration analysis," Future Business Journal, Springer, vol. 7(1), pages 1-11, December.
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