IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i10p1198-1207.html
   My bibliography  Save this article

Influence of Social Media on Youth Voting Behaviour: A Systematic Literature Review

Author

Listed:
  • Fatimah Yazmin Yahaya

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Mohd Sufiean Hassan

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Zuliani Mohd Azni

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Siti Nur Izyandiyana Ab Hadi

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Siti Nurshahidah Sah Allam

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Noor Afzaliza Nazira Ibrahim

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

Abstract

This paper delves into the significant impact of social media on the behavior, identity formation, and political involvement of young people, employing a systematic literature review (SLR) as its methodological approach. Social media platforms such as Instagram, TikTok, and Twitter have evolved beyond mere entertainment channels. They now play a crucial role in shaping how youth express their political views, connect with like-minded individuals, and engage in political activities, often circumventing traditional media outlets. By examining existing research, the SLR uncovers prevailing trends and theoretical perspectives, revealing how these platforms contribute to a personalized approach to politics. The review highlights how social media enhances political awareness among young people and affects their voting patterns. The paper identifies several key areas of interest in current research, including how social media facilitates political discussions, fosters community-building, and enables youth to participate in political processes in novel ways. However, it also points out significant gaps in the existing literature, particularly concerning the long-term consequences of social media on political engagement and its ethical dimensions. The review emphasizes the need for ongoing research to fully understand how sustained use of social media platforms influences political behavior over time, and to explore the ethical implications of these interactions. This comprehensive analysis aims to provide a clearer understanding of the complex relationship between social media and youth political engagement, guiding future studies and policy considerations.

Suggested Citation

  • Fatimah Yazmin Yahaya & Mohd Sufiean Hassan & Zuliani Mohd Azni & Siti Nur Izyandiyana Ab Hadi & Siti Nurshahidah Sah Allam & Noor Afzaliza Nazira Ibrahim, 2024. "Influence of Social Media on Youth Voting Behaviour: A Systematic Literature Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(10), pages 1198-1207, October.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:10:p:1198-1207
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-10/1198-1207.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/influence-of-social-media-on-youth-voting-behaviour-a-systematic-literature-review/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Faheem Gul Gilal & Justin Paul & Asha Thomas & Lia Zarantonello & Rukhsana Gul Gilal, 2023. "Brand passion: a systematic review and future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 490-515, November.
    2. Philipp C. Sauer & Stefan Seuring, 2023. "How to conduct systematic literature reviews in management research: a guide in 6 steps and 14 decisions," Review of Managerial Science, Springer, vol. 17(5), pages 1899-1933, July.
    3. Jakob Bæk Kristensen & Thomas Albrechtsen & Emil Dahl-Nielsen & Michael Jensen & Magnus Skovrind & Tobias Bornakke, 2017. "Parsimonious data: How a single Facebook like predicts voting behavior in multiparty systems," PLOS ONE, Public Library of Science, vol. 12(9), pages 1-12, September.
    4. Gregory Eady & Tom Paskhalis & Jan Zilinsky & Richard Bonneau & Jonathan Nagler & Joshua A. Tucker, 2023. "Exposure to the Russian Internet Research Agency foreign influence campaign on Twitter in the 2016 US election and its relationship to attitudes and voting behavior," Nature Communications, Nature, vol. 14(1), pages 1-11, December.
    5. Paul, Justin & Criado, Alex Rialp, 2020. "The art of writing literature review: What do we know and what do we need to know?," International Business Review, Elsevier, vol. 29(4).
    6. Munger, Kevin & Egan, Patrick J. & Nagler, Jonathan & Ronen, Jonathan & Tucker, Joshua, 2022. "Political Knowledge and Misinformation in the Era of Social Media: Evidence From the 2015 UK Election," British Journal of Political Science, Cambridge University Press, vol. 52(1), pages 107-127, January.
    7. Martina K Linnenluecke & Mauricio Marrone & Abhay K Singh, 2020. "Conducting systematic literature reviews and bibliometric analyses," Australian Journal of Management, Australian School of Business, vol. 45(2), pages 175-194, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oğuzhan Öztürk & Rıdvan Kocaman & Dominik K. Kanbach, 2024. "How to design bibliometric research: an overview and a framework proposal," Review of Managerial Science, Springer, vol. 18(11), pages 3333-3361, November.
    2. Fernandes, Cristina I. & Veiga, Pedro M. & Ferreira, João J. & Rammal, Hussain G. & Pereira, Vijay, 2022. "Assessing strategic leadership in organizations: Using bibliometric data to develop a holistic model," Journal of Business Research, Elsevier, vol. 141(C), pages 646-655.
    3. Bonfanti, Angelo & De Crescenzo, Veronica & Simeoni, Francesca & Loza Adaui, Cristian R., 2024. "Convergences and divergences in sustainable entrepreneurship and social entrepreneurship research: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 170(C).
    4. Williams, Ralph I. & Clark, Leigh Anne & Clark, W. Randy & Raffo, Deana M., 2021. "Re-examining systematic literature review in management research: Additional benefits and execution protocols," European Management Journal, Elsevier, vol. 39(4), pages 521-533.
    5. Tripathy, Prajukta & Jena, Pabitra Kumar & Mishra, Bikash Ranjan, 2024. "Systematic literature review and bibliometric analysis of energy efficiency," Renewable and Sustainable Energy Reviews, Elsevier, vol. 200(C).
    6. Jan Wiers & Didier Chabaud, 2022. "Bibliometric analysis of immigrant entrepreneurship research 2009–2019," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 12(1), pages 441-464, December.
    7. Francesco Scarpa & Silvana Signori, 2023. "Understanding corporate tax responsibility: a systematic literature review," Sustainability Accounting, Management and Policy Journal, Emerald Group Publishing Limited, vol. 14(7), pages 179-201, June.
    8. Freixanet, Joan, 2022. "Export promotion programs: A system-based systematic review and agenda for future research," Journal of World Business, Elsevier, vol. 57(4).
    9. Manuela Gomez‐Valencia & Maria Alejandra Gonzalez‐Perez & Ana Maria Gomez‐Trujillo, 2021. "The “Six Ws” of sustainable development risks," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3131-3144, November.
    10. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    11. Aytimur, R. Emre & Suen, Richard M. H., 2024. "Information Quality, Disagreement and Political Polarisation," MPRA Paper 122695, University Library of Munich, Germany.
    12. Stefano D’Angelo & Angelo Cavallo & Antonio Ghezzi & Francesco Di Lorenzo, 2024. "Understanding corporate entrepreneurship in the digital age: a review and research agenda," Review of Managerial Science, Springer, vol. 18(12), pages 3719-3774, December.
    13. Kirillova, Ksenia, 2023. "A review of aesthetics research in tourism:," Annals of Tourism Research, Elsevier, vol. 100(C).
    14. Lázaro Florido-Benítez, 2022. "The Safety-Hygiene Air Corridor between UK and Spain Will Coexist with COVID-19," Logistics, MDPI, vol. 6(3), pages 1-22, July.
    15. Cannavale, Chiara & Esempio, Anna & Ferretti, Marco, 2021. "Up- and down- alliances: A systematic literature review," International Business Review, Elsevier, vol. 30(5).
    16. Fabio Magnacca & Riccardo Giannetti, 2024. "Management accounting and new product development: a systematic literature review and future research directions," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 28(2), pages 651-685, June.
    17. Secinaro, Silvana & Brescia, Valerio & Lanzalonga, Federico & Santoro, Gabriele, 2022. "Smart city reporting: A bibliometric and structured literature review analysis to identify technological opportunities and challenges for sustainable development," Journal of Business Research, Elsevier, vol. 149(C), pages 296-313.
    18. Azin Yazdi & Sunder Ramachandran & Hoda Mohsenifard & Khaled Nawaser & Faraz Sasani & Behrooz Gharleghi, 2024. "The Ebb and Flow of Brand Loyalty: A 28-Year Bibliometric and Content Analysis," Papers 2402.13177, arXiv.org.
    19. Syrus M. Islam, 2022. "Impact investing in social sector organisations: a systematic review and research agenda," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(1), pages 709-737, March.
    20. Cerina, Roberto & Duch, Raymond, 2020. "Measuring public opinion via digital footprints," International Journal of Forecasting, Elsevier, vol. 36(3), pages 987-1002.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:10:p:1198-1207. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.