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Social Media Usage among Private and Public Organisations Inibadan

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  • Adedolapo AWONIYI

    (Department of Arts and Social Science Education, Lead City University)

  • Moyosore BECKLEY

    (Department of Arts and Social Science Education, Lead City University)

Abstract

As prevail of mobile networking, social media became ubiquitous in either work or our personal life. Based on Media Synchronization Theory and transformational framework, the present study examined the use of social media among private and public secondary Organizations in Ibadan area of Oyo State. The study employed quantitative method for data collection involving questionnaire administration. Fifteen questions with Likert model and ten yes/no responses in a questionnaire were personally administered to 400 randomly selected students. The obtained data were analyzed using statistical package for social sciences (SPSS). The results revealed that, both in private and public organizations social media is used by workers to enjoy their leisure time, search for work related information, chat with co-workers, as a means of dissimilating information, share ideas among co-workers among others. This study will be of immense benefit to the Oyo State and Nigeria Administration as it has shown the potent advantage and disadvantage in the use of social media in our organizations and therefore the need to put in place measures to forestall its alluded negative effects becomes imperative.

Suggested Citation

  • Adedolapo AWONIYI & Moyosore BECKLEY, 2023. "Social Media Usage among Private and Public Organisations Inibadan," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(6), pages 1001-1009, June.
    • Handle: RePEc:bcp:journl:v:7:y:2023:i:6:p:1001-1009
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    References listed on IDEAS

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    1. Trainor, Kevin J. & Andzulis, James (Mick) & Rapp, Adam & Agnihotri, Raj, 2014. "Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM," Journal of Business Research, Elsevier, vol. 67(6), pages 1201-1208.
    2. van Zoonen, Ward & Verhoeven, Joost W.M. & Vliegenthart, Rens, 2017. "Understanding the consequences of public social media use for work," European Management Journal, Elsevier, vol. 35(5), pages 595-605.
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