IDEAS home Printed from https://ideas.repec.org/a/bco/mbraaa/v9y2022p53-64.html
   My bibliography  Save this article

The Impact of Digital Transformation on Project Management and Business Development: Case Studies in Diverse Industries

Author

Listed:
  • Ruslan Sayed

    (GfK Company (Growth from Knowledge), Riyadh, Saudi Arabia)

Abstract

In today's world, digitalisation is one of the main features of the modern economy; it is a systematic approach to the use of digital resources to increase labour productivity, competitiveness and economic development of the company as a whole, which contributes to the formation of a new technological order. The global trend of digitalisation in the economy in a rapidly changing environment requires the creation of new models and mechanisms of project management based on the foundation of both traditional methodologies and innovative business ideas and development strategies. Due to these trends, approaches to the development of modern project management are rapidly growing under the influence of digital technologies and automation. Modern project management is primarily focused on obtaining a quality result, while the process itself can be organised depending on the specifics of the project being implemented. The purpose of the study is to determine the impact of digitalisation on modern project management and, in general, on the development of modern business. To achieve this goal, a set of general scientific methods was used, including analysis, synthesis, generalisation, systematisation, induction and deduction. The study proves that modern project management is characterised by the active development and implementation of innovative digital technologies that allow team members to focus on the result and quality performance of their functions, while routine tasks can be performed using automated systems and artificial intelligence.

Suggested Citation

  • Ruslan Sayed, 2022. "The Impact of Digital Transformation on Project Management and Business Development: Case Studies in Diverse Industries," Marketing and Branding Research, EUROKD, vol. 9, pages 53-64.
  • Handle: RePEc:bco:mbraaa::v:9:y:2022:p:53-64
    DOI: 10.32038/mbr.2022.09.01.05
    as

    Download full text from publisher

    File URL: https://api.eurokd.com/Uploads/Article/966/mbr.2022.09.01.05.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.32038/mbr.2022.09.01.05?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Pan, Wenrong & Xie, Tao & Wang, Zhuwang & Ma, Lisha, 2022. "Digital economy: An innovation driver for total factor productivity," Journal of Business Research, Elsevier, vol. 139(C), pages 303-311.
    2. Alicia Mas-Tur & Sascha Kraus & Mario Brandtner & Ralf Ewert & Wolfgang Kürsten, 2020. "Advances in management research: a bibliometric overview of the Review of Managerial Science," Review of Managerial Science, Springer, vol. 14(5), pages 933-958, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Matthias Filser & Sascha Kraus & Matthias Breier & Ioanna Nenova & Kaisu Puumalainen, 2021. "Business model innovation: Identifying foundations and trajectories," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 891-907, February.
    2. Zhaohui Yan & Mingli Wang & Yumeng Sun & Zihui Nan, 2023. "The Impact of Research and Development Investment on Total Factor Productivity of Animal Husbandry Enterprises: Evidence from Listed Companies in China," Agriculture, MDPI, vol. 13(9), pages 1-21, September.
    3. Li, Wenjuan & Liu, Xinghua & Zhou, Lei, 2025. "The role of digital finance in enhancing export competitiveness: insights from China's listed companies," Finance Research Letters, Elsevier, vol. 71(C).
    4. Ran, Qiying & Yang, Xiaodong & Yan, Hongchuan & Xu, Yang & Cao, Jianhong, 2023. "Natural resource consumption and industrial green transformation: Does the digital economy matter?," Resources Policy, Elsevier, vol. 81(C).
    5. Oğuzhan Öztürk & Rıdvan Kocaman & Dominik K. Kanbach, 2024. "How to design bibliometric research: an overview and a framework proposal," Review of Managerial Science, Springer, vol. 18(11), pages 3333-3361, November.
    6. Chin, Tachia & Li, Zhisheng & Huang, Leping & Li, Xinyu, 2025. "How artificial intelligence promotes new quality productive forces of firms: A dynamic capability view," Technological Forecasting and Social Change, Elsevier, vol. 216(C).
    7. Ma, Xuxia & Zhu, Shanshan, 2025. "Impact of venture capital on total factor productivity: Insights from enterprise-investment institution factor flows," Finance Research Letters, Elsevier, vol. 74(C).
    8. Chen, Youlin & Wang, Lei & Yu, Peiheng & Cheng, Changxu, 2024. "Linkages between digital economy and ecosystem services: Revealing the spatiotemporal relationship based on U-shaped effect," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
    9. Na Lu & Tiantian Shan & Wen Li & Xuan Liu & Weidong Wang, 2025. "Does the Digital Economy Promote Green Land Use Efficiency?," Sustainability, MDPI, vol. 17(16), pages 1-22, August.
    10. Si, Haiping & Li, Chengyu & Miao, Miao & Li, Xueyao & Wang, Chao, 2025. "Every coin has two sides: Does bankruptcy judicial reform promote corporate innovation༟," Economic Analysis and Policy, Elsevier, vol. 85(C), pages 1699-1720.
    11. Livio Cricelli & Michele Grimaldi & Silvia Vermicelli, 2022. "Crowdsourcing and open innovation: a systematic literature review, an integrated framework and a research agenda," Review of Managerial Science, Springer, vol. 16(5), pages 1269-1310, July.
    12. Shunbin Zhong & Huafu Shen & Ziheng Niu & Yang Yu & Lin Pan & Yaojun Fan & Atif Jahanger, 2022. "Moving towards Environmental Sustainability: Can Digital Economy Reduce Environmental Degradation in China?," IJERPH, MDPI, vol. 19(23), pages 1-23, November.
    13. Yang, Senmiao & He, Xiaohui & Jiang, Qingzhe & Wang, Jianda, 2025. "Path to environmental justice: How does the digital economy narrow environmental inequality?," Energy, Elsevier, vol. 322(C).
    14. Das, Kallol & Patel, Jayesh D. & Sharma, Anuj & Shukla, Yupal, 2023. "Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling," Journal of Business Research, Elsevier, vol. 154(C).
    15. Qiangyi Li & Jiexiao Ge & Mingyu Huang & Xiaoyu Wu & Houbao Fan, 2024. "Uncovering the Triple Synergy of New-Type Urbanization, Greening and Digitalization in China," Land, MDPI, vol. 13(7), pages 1-24, July.
    16. Wang, Yizi & Li, Lanyi, 2024. "Digital economy, industrial structure upgrading, and residents' consumption: Empirical evidence from prefecture-level cities in China," International Review of Economics & Finance, Elsevier, vol. 92(C), pages 1045-1058.
    17. Zhipeng Yu & Yi Liu & Taihua Yan & Ming Zhang, 2024. "Carbon emission efficiency in the age of digital economy: New insights on green technology progress and industrial structure distortion," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4039-4057, July.
    18. Kun Wang & Bing Chen & Yuhong Li, 2024. "Technological, process or managerial innovation? How does digital transformation affect green innovation in industrial enterprises?," Economic Change and Restructuring, Springer, vol. 57(1), pages 1-32, February.
    19. Zheng, Mingbo & Zhang, Xinyu, 2025. "Digitalization and renewable energy development: Analysis based on cross-country panel data," Energy, Elsevier, vol. 319(C).
    20. Tong Yang & Cui Zhang, 2025. "Taxation Business Environment Optimization and Enterprise Innovation Efficiency: Empirical Evidence from China’s Policy Tests," Sustainability, MDPI, vol. 17(4), pages 1-21, February.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bco:mbraaa::v:9:y:2022:p:53-64. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Gunen (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.