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The Impact of Packaging on the Competitiveness of Export Products

Author

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  • Mohammad ali Rasoulzadeh

    (Department of Management, Ardabil Branch, Islamic Azad University, Ardabil, Iran)

Abstract

The purpose of this study is to investigate the effect of packaging on the competitiveness of the export products in Ardabil province. The population of the study is the factories of the industrial town of Ardabil in which 20 factories were selected randomly. The data collecting tool in this research is a 20-item questionnaire that its questions are tailored to the response and are fitted with a five-point Likert scale. To analyze the obtained information, firstly, the frequency table of each question was formed using the percentage method. The percentage of frequency is calculated and the result of each question are listed below each question. After analyzing each question, we analyze the research hypotheses, which is accompanied by a graphic representation of its results. Input analysis has also been used for inferential analysis. The results showed that there is a meaningful relationship between the amount of good packaging on purchasing decision of customers. There is a meaningful relationship between size and shape of appropriate packaging and sales volume. There is also a meaningful relationship between the factors such as color and design in packaging and sales of products.

Suggested Citation

  • Mohammad ali Rasoulzadeh, 2017. "The Impact of Packaging on the Competitiveness of Export Products," Marketing and Branding Research, EUROKD, vol. 4(4), pages 384-392.
    • Handle: RePEc:bco:mbraaa::v:4:y:2017:p:384-392
    DOI: 10.33844/MBR.2017.60311
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    References listed on IDEAS

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    1. David L. Ortega & H. Holly Wang & Nicole J. Olynk Widmar, 2015. "Effects of media headlines on consumer preferences for food safety, quality and environmental attributes," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 59(3), pages 433-445, July.
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