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E-Commerce Adoption Research: A Review of Literature

Author

Listed:
  • Vivian Khoo

    (Kolej Matrikulasi Perlis)

  • Aidi Ahmi*

    (Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara, Malaysia)

  • Ram Al-Jaffri Saad

    (Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara, Malaysia)

Abstract

The purpose of this paper is to provide a comprehensive literature review of the e-commerce adoption studies. This paper investigated the papers that have been published and indexed in the Scopus database for the period from 2012-2017. This study found that e-commerce adoption studies can be classified into six themes: factors affecting e-commerce adoption, barrier of e-commerce adoption, implication of e-commerce adoption, e-commerce adoption process, improvement of e-commerce adoption and e-commerce web attraction. It is found that existing literature has given considerable attention to the drivers that facilitate e-commerce adoption while other themes have received far less attention from researchers. The significant factors that influence e-commerce adoption includes management’s support, the role of government, perceived benefits, external pressures, organizational readiness, IT-related skills, capabilities and infrastructure, among others. Such limited scope of study efforts could only provide a stagnant view towards partial understanding of the dynamic diffusion process of e-commerce. Future research shall be extended to explore e-commerce adoption from the process perspective and investigate the post-adoption stages of e-commerce to observe how e-commerce adoption evolves over time.

Suggested Citation

  • Vivian Khoo & Aidi Ahmi* & Ram Al-Jaffri Saad, 2018. "E-Commerce Adoption Research: A Review of Literature," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 90-99:6.
    • Handle: RePEc:arp:tjssrr:2018:p:90-99
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    References listed on IDEAS

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    1. Paul Freathy & Eric Calderwood, 2016. "Coping with Change: The Implications of e-Commerce Adoption for Island Consumers," Regional Studies, Taylor & Francis Journals, vol. 50(5), pages 894-908, May.
    2. Syed Zamberi Ahmad & Abdul Rahim Abu Bakar & Tengku Mohamed Faziharudean & Khairul Anwar Mohamad Zaki, 2015. "An Empirical Study of Factors Affecting e-Commerce Adoption among Small- and Medium-Sized Enterprises in a Developing Country: Evidence from Malaysia," Information Technology for Development, Taylor & Francis Journals, vol. 21(4), pages 555-572, October.
    3. Hsien-Lee Tseng & Ya-Ching Lee & Pin-Yu Chu, 2015. "Improvisational Capabilities in e-Commerce Adoption: A Multiyear Comparison," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 18(1), pages 48-66, January.
    4. Anas A. Al-Bakri & Marios I. Katsioloudes, 2015. "The factors affecting e-commerce adoption by Jordanian SMEs," Management Research Review, Emerald Group Publishing Limited, vol. 38(7), pages 726-749, July.
    5. Damon E. Campbell & John D. Wells & Joseph S. Valacich, 2013. "Breaking the Ice in B2C Relationships: Understanding Pre-Adoption E-Commerce Attraction," Information Systems Research, INFORMS, vol. 24(2), pages 219-238, June.
    6. Kurnia, Sherah & Choudrie, Jyoti & Mahbubur, Rahim Md & Alzougool, Basil, 2015. "E-commerce technology adoption: A Malaysian grocery SME retail sector study," Journal of Business Research, Elsevier, vol. 68(9), pages 1906-1918.
    7. Mohamed Abou-Shouk & Mohammed I. Eraqi, 2015. "Perceived barriers to e-commerce adoption in SMEs in developing countries: the case of travel agents in Egypt," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 21(3), pages 332-353.
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