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Young Adults: Vulnerable New Targets of Tobacco Marketing

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  • Biener, L.
  • Albers, A.B.

Abstract

Objectives. We examined young adult smoking patterns and receptivity to cigarette advertising to assess vulnerability to tobacco marketing strategies. Methods. We obtained data from a telephone survey of 12072 Massachusetts adults. Results. Smokers aged 18 to 30 years were more likely than older adults to smoke only occasionally and to consume fewer than 10 cigarettes per day. They also were more receptive to cigarette marketing and were more likely to be frequent patrons of bars and clubs. Conclusions. Many young adult smokers are in the initiation phase of smoking and are likely to undergo a transition to either nonsmoking or heavier smoking. If unimpeded by regulation, tobacco promotion in bars and clubs is likely to lead to increased adult smoking prevalence.

Suggested Citation

  • Biener, L. & Albers, A.B., 2004. "Young Adults: Vulnerable New Targets of Tobacco Marketing," American Journal of Public Health, American Public Health Association, vol. 94(2), pages 326-330.
    • Handle: RePEc:aph:ajpbhl:2004:94:2:326-330_1
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    Cited by:

    1. Ke-Ting Pan & Giovanni S. Leonardi & Marcella Ucci & Ben Croxford, 2021. "Can Exhaled Carbon Monoxide Be Used as a Marker of Exposure? A Cross-Sectional Study in Young Adults," IJERPH, MDPI, vol. 18(22), pages 1-13, November.
    2. Glenn, N.M. & Frohlich, K.L. & Vallée, J., 2020. "Socio-spatial inequalities in smoking among young adults: What a ‘go-along’ study says about local smoking practices," Social Science & Medicine, Elsevier, vol. 253(C).
    3. Edelman, Benjamin & Gilchrist, Duncan S., 2012. "Advertising disclosures: Measuring labeling alternatives in internet search engines," Information Economics and Policy, Elsevier, vol. 24(1), pages 75-89.
    4. Hoek, Janet & Newcombe, Rhiannon & Walker, Sue, 2011. "Promoting youth smokefree behaviour: An evaluation of a social norms campaign," Australasian marketing journal, Elsevier, vol. 19(1), pages 58-64.
    5. Capella, Michael L. & Webster, Cynthia & Kinard, Brian R., 2011. "A review of the effect of cigarette advertising," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 269-279.
    6. Glenn, Nicole M. & Lapalme, Josée & McCready, Geneviève & Frohlich, Katherine L., 2017. "Young adults' experiences of neighbourhood smoking-related norms and practices: A qualitative study exploring place-based social inequalities in smoking," Social Science & Medicine, Elsevier, vol. 189(C), pages 17-24.
    7. Becky Wade & Joseph Lariscy & Robert Hummer, 2013. "Racial/Ethnic and Nativity Patterns of U.S. Adolescent and Young Adult Smoking," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 32(3), pages 353-371, June.
    8. Lynne Eagle & Stephan Dahl, 2018. "Product Placement in Old and New Media: Examining the Evidence for Concern," Journal of Business Ethics, Springer, vol. 147(3), pages 605-618, February.

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