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Criação de Valor Compartilhado, Turismo Criativo e Desenvolvimento de Comunidades Locais: O Papel da Cooperação Como Antecedente

Author

Listed:
  • Álvaro Dias

    (Instituto Superior de Gestão Universidade Lusófona, Tourism Department)

  • Mafalda Patuleia

    (Universidade Lusófona, Tourism Department)

  • Georg Dutschke

    (Universidade Atlântica. Management Departament)

Abstract

O processo de criação de valor baseado no turismo criativo não está suficientemente aprofundado na literatura. Especificamente, não está clara a formação de destinos turísticos criativos no contexto das comunidades rurais, com poucos recursos e sem uma visão clara do caminho para a criação de valor. Esta investigação analisa a cooperação como um antecedente da criação de valor, no contexto do turismo criativo, com base em cinco casos coletados em cinco países por meio de entrevistas em profundidade com stakeholders locais. Os resultados mostram que as comunidades são capazes de reconhecer suas potencialidades e cooperar para criar valor, porém sozinhas são incapazes de superar as barreiras ao comportamento empreendedor. Os resultados destacam o papel das entidades externas: facilitador de consenso, orientação e acesso a recursos técnicos e financeiros.

Suggested Citation

  • Álvaro Dias & Mafalda Patuleia & Georg Dutschke, 2019. "Criação de Valor Compartilhado, Turismo Criativo e Desenvolvimento de Comunidades Locais: O Papel da Cooperação Como Antecedente," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 51, pages 9-25, July.
    • Handle: RePEc:apd:rper00:y:2019:i:51:id:508
    DOI: 10.59072/rper.vi51.508
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    References listed on IDEAS

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