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O Potencial para a Cooperação entre Empresas de Turismo e Produção de Vinho na Oferta De Experiências Turísticas: O Caso da Região do Douro, em Portugal

Author

Listed:
  • Alexandra Correia

    (Lecturer in Tourism Studies at the Polytechnic Institute of Viana do Castelo, Portugal)

  • Roger Vaughan

    (Professor of Tourism Economics, the Head of the Post Graduate Research Awards Program (MPhil and PhD) for the School of Tourism and the School co-ordinator for Erasmus exchanges)

  • Jonathan Edwards

    (Reader in Tourism at Bournemouth University)

  • Gorretti Silva

    (Lecturer in Tourism Studies at the Polytechnic Institute of Viana do Castelo, Portugal)

Abstract

A oferta de experiências turísticas resulta da cooperação não só entre empresas que operam na mesma indústria, mas também entre empresas que operam em indústrias complementares, como é o caso das indústrias de turismo e de produção de vinho. Este artigo analisa a ocorrência, ou não, da cooperação intersectorial e/ou diagonal entre as empresas que operam nas indústrias de produção de vinho e turismo, tendo como objetivo examinar a situação atual da cooperação na região e compreender o potencial da cooperação entre estas empresas para a oferta de experiências turísticas. Os dados apresentados foram recolhidos através de um questionário baseado em entrevistas face-a-face aplicado aos proprietários/gestores das empresas. Os resultados indicam que a cooperação já é implementada por muitas das empresas inquiridas e que, embora as experiências turísticas não tenham sido claramente indicadas pelos inquiridos como uma das principais razões para cooperar, já a oferta de produtos/serviços e atividades complementares e diversificadas é uma das principais razões para as empresas, sobretudo as turísticas, cooperarem com as empresas produtoras de vinho. Os inquiridos reconheceram, por um lado, uma crescente procura de atividades relacionadas com a participação em vindimas e provas de vinho e, por outro, a necessidade de uma oferta adequada por forma a dar resposta às expectativas dos turistas que visitam a região. Os resultados indicam que há um reconhecimento, por parte dos inquiridos, de que esta oferta resulta da cooperação estabelecida entre as empresas. Desta forma, considera-se que existe um grande potencial para a cooperação entre estas empresas na oferta de experiências turísticas nesta região.

Suggested Citation

  • Alexandra Correia & Roger Vaughan & Jonathan Edwards & Gorretti Silva, 2014. "O Potencial para a Cooperação entre Empresas de Turismo e Produção de Vinho na Oferta De Experiências Turísticas: O Caso da Região do Douro, em Portugal," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 36, pages 43-55, July.
    • Handle: RePEc:apd:rper00:y:2014:i:36:id:421
    DOI: 10.59072/rper.vi36.421
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    References listed on IDEAS

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