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As Levadas da Madeira no Contexto da Afirmação e da Confluência do Turismo de Natureza com o Turismo Ativo

Author

Listed:
  • António Almeida

    (Centro de Competências em Ciências Sociais, Universidade da Madeira)

  • Jorge Soares

    (Centro de Investigação em Desporto, Saúde e Desenvolvimento Humano, Universidade da Madeira)

  • António Alves

    (Universidade da Madeira)

Abstract

Este artigo centra-se na análise do potencial turístico das levadas no contexto do desenvolvimento de nichos de mercado complementares da atividade turística característica da Região Autónoma da Madeira (RAM). Embora a RAM continue a oferecer índices de satisfação elevados, dados estatísticos recentes evidenciam as crescentes dificuldades de sustentação de taxas de crescimento da procura. Os resultados apresentados resultam da análise de um questionário distribuído a uma amostra de 150 turistas que frequentaram uma levada. Embora se constate uma apreciação geral positiva do destino, os dados sugerem um conjunto de pontos fracos, nomeadamente no que concerne ao predomínio do turista-padrão que adota uma atitude mais passiva do destino. A região deve reforçar os pontos fortes das levadas através da valorização dos aspetos culturais e naturais do produto levadas, na expectativa de uma correspondência do lado da procura com as inovações introduzidas. As conclusões deste estudo apontam sobretudo para a necessidade de ser a oferta a introduzir e testar novos produtos e funcionalidades que possam atrair a atenção dos turistas, dada a preferência corrente pelo produto standard.

Suggested Citation

  • António Almeida & Jorge Soares & António Alves, 2013. "As Levadas da Madeira no Contexto da Afirmação e da Confluência do Turismo de Natureza com o Turismo Ativo," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 33, pages 27-42, July.
    • Handle: RePEc:apd:rper00:y:2013:i:33:id:402
    DOI: 10.59072/rper.vi33.402
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    References listed on IDEAS

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