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A Review: Customer Perceived Value and its Dimension

Author

Listed:
  • Septa Akbar Aulia
  • Inda Sukati
  • Zuraidah Sulaiman

Abstract

Customer perceived value has become the most extensive used concept in marketing literature in recent years. It is considered as the main key to sustain the business especially in high market competition. Consequently, understanding its dimensions and the influences on customer attitude and behavior becomes crucial for all marketers. This paper reviews the related literatures and categorized dimension of perceived value of durable product into three categories namely product-related value, social-related value, and personal-related value.

Suggested Citation

  • Septa Akbar Aulia & Inda Sukati & Zuraidah Sulaiman, 2016. "A Review: Customer Perceived Value and its Dimension," Asian Journal of Social Sciences and Management Studies, Asian Online Journal Publishing Group, vol. 3(2), pages 150-162.
    • Handle: RePEc:aoj:ajssms:v:3:y:2016:i:2:p:150-162:id:483
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    Cited by:

    1. Loureiro, Sandra Maria Correia & Jiménez-Barreto, Jano & Romero, Jaime, 2020. "Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    2. Wu, Daoyou & Guo, Kun & He, Qiuyan & Zhang, Ju, 2023. "The impact of live streamers' improvisational responses to unexpected events on their entrepreneurial performance," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    3. Shu-Yi Liaw & Thi Mai Le, 2017. "Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(4), pages 66-75, August.
    4. Benamar, Lamya & Balagué, Christine & Zhong, Zeling, 2020. "Internet of Things devices appropriation process: The Dynamic Interactions Value Appropriation (DIVA) framework," Technovation, Elsevier, vol. 89(C).
    5. Dastane, Omkar & Goi, Chai Lee & Rabbanee, Fazlul, 2020. "A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    6. Ming-Hsiung Hsiao, 2021. "Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 44-55, March.

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