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Enhancing Job Design with Artificial Intelligence: What We Know and What Lies Ahead

Author

Listed:
  • Bojan Kitanovikj

    (Ss. Cyril and Methodius University in Skopje, Faculty of Economics - Skopje)

  • Ljupcho Eftimov

    (Ss. Cyril and Methodius University in Skopje, Faculty of Economics - Skopje)

Abstract

As businesses undergo digital transformation, artificial intelligence (AI) is reshaping job design by automating tasks and redefining human roles. This shift presents a critical challenge for human resource professionals and managers, which is how to integrate AI into work while maintaining productivity, fairness, and employee well-being. To clarify the evolving landscape, this study synthesizes the state-of-the-art literature on AI-driven job design through a multi-technique bibliometric analysis and a scoping literature review, made more rigorous by following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Analyzing 67 Scopus-indexed publications, we use descriptive bibliometrics, co-authorship mapping, bibliographic coupling, and co-occurrence analysis to trace past research directions and outline a future research agenda. Our findings reveal key themes, including AI’s impact on job characteristics, data-driven human resource management (HRM)practices, group-level AI integration, emerging job skills, human-AI trust, labor relations, and algorithmic HRM. As one of the first bibliometric studies in this field, this research provides a foundational framework for understanding AI’s role in job design and identifies seven distinct pathways for future investigation.

Suggested Citation

  • Bojan Kitanovikj & Ljupcho Eftimov, 2025. "Enhancing Job Design with Artificial Intelligence: What We Know and What Lies Ahead," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, vol. 6(1), pages 19-36, May.
  • Handle: RePEc:aoh:journl:v:6:y:2025:i:1:p:19-36
    DOI: 10.47063/ebd.00022
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    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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