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Reinforcing Environmental Sustainability through Institutional Pressures, Green Supply Chain, and Customer Intention among Pakistani ManufacturingFirms A-Pilot Test

Author

Listed:
  • Muhammad Rahies Khan

    (Ph.D. Scholar Department of Management Studies National Stadium Road Bahria University Karachi, Pakistan)

  • Muhammad Mutasim Billah Tufail

    (Assistant Professor Department of Management Studies National Stadium Road Bahria University Karachi, Pakistan.)

  • Mubashir Ali Khan

    (Assistant Professor Department of Management Studies National Stadium Road Bahria University Karachi,Pakistan.)

  • Muhammad Shake

    (Assistant Professor Department of Business Studies National Stadium Road Bahria University Karachi, Pakistan.)

Abstract

Achieving equilibrium between environmental sustainability and economic growth remains a challenge for business concerns across the globe. Developed countries have achieved this balance through re-designing and re-engineering their business operations to eco-friendly processes to some extent but developing countries are still in the transit phase. As this study incorporated an adapted questionnaire hence, this needs to examine the reliability and validity of the constructs. This study was conducted to measure the reliability and validity of the instrument designed to evaluate the role of institutional pressures in implementing green supply chain management practices and their impact on environmental sustainability through the moderating role of green marketing and mediating role of customer green purchase intention among manufacturing firms in Pakistan. The self-administered questionnaire was distributed among employees of manufacturing companies and customers of green products. A total of 200 questionnaires were distributed and 162 valid responses were received which were used for this pilot test. The initial content and face validity of the survey questionnaire were obtained from subject and field experts. However, the results of this pilot showed that all the constructs met the reliability and validity threshold and the instrument is valid to measure the theoretical model proposed for the study.The study suggested that easy access to credit should be given to augment economic growth.

Suggested Citation

  • Muhammad Rahies Khan & Muhammad Mutasim Billah Tufail & Mubashir Ali Khan & Muhammad Shake, 2022. "Reinforcing Environmental Sustainability through Institutional Pressures, Green Supply Chain, and Customer Intention among Pakistani ManufacturingFirms A-Pilot Test," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 4(2), pages 191-202, june.
    • Handle: RePEc:ani:irdjom:v:4:y:2022:i:2:p:189-200
    DOI: 10.52131/jom.2022.0402.0073
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    References listed on IDEAS

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    1. Mehmet SARIDOGAN, 2012. "The Impact of Green Supply Chain Management on Transportation Cost Reduction in Turkey," International Review of Management and Marketing, Econjournals, vol. 2(2), pages 112-121.
    2. Fabio De Felice & Antonella Petrillo & Orrin Cooper, 2013. "An integrated conceptual model to promote green policies," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 7(4), pages 333-355.
    3. Saif ur Rahman & Nor’Aznin Abu Bakar, 2019. "Manufacturing sector in Pakistan: A Comprehensive Review for the Future Growth and Development," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 7(1), pages :77-91, March.
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