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The Impact of Technology on Business in the United Arab Emirates: A Technology Acceptance Model Perspective

Author

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  • Saira Saira
  • Sheeraz Ali
  • Callistus D. Odeh

Abstract

The rapid embracement of technology in business operations within the United Arab Emirates (UAE) highlights the growing need to understand the determinants of technology adoption. As companies continue to mechanize their processes, it is more critical to explore how employees perceive and utilize these technological systems. The current study examined the impact of technology on UAE companies according to the Technology Acceptance Model (TAM), a widely applied conceptual model for user acceptance. The main objectives were to quantify the influence of perceived usefulness (PU), perceived ease of use (PEU), and attitude towards the system (ATT) on actual system use (ASU). The study postulated that PU and PEU positively influence ASU, whereas ATT's influence can be contingent upon the situation. A quantitative survey was conducted among 100 UAE employees representing various industries through a standardized questionnaire. Data analysis was carried out using SPSS and Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicated PEU to be the strongest predictor of ASU (β = 0.781, p

Suggested Citation

  • Saira Saira & Sheeraz Ali & Callistus D. Odeh, 2025. "The Impact of Technology on Business in the United Arab Emirates: A Technology Acceptance Model Perspective," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, vol. 24(2), pages 462-490.
    • Handle: RePEc:aiy:jnjaer:v:24:y:2025:i:2:p:462-490
    DOI: https://doi.org/10.15826/vestnik.2025.24.2.016
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    More about this item

    Keywords

    perceived usefulness (PU); perceived ease of use (PEU); attitude towards the system (ATT); Technology Acceptance Model (TAM); digital transformation; UAE businesses;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods

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