IDEAS home Printed from https://ideas.repec.org/a/aip/access/v1y2020i1p31-38.html

Scientific enquiry into the flat social media innovation based modeling of flat social entrepreneurship for economic and non-economic opportunities

Author

Listed:
  • Rudra Prasad GHIMIRE

    (Fil. Dr. Jan-U. Sandal Institute, Finstadjordet, Norway)

Abstract

Flat Social Entrepreneurship is an innovation of modelling in the field of social entrepreneurship evolvedas the innovation of technology and flat social Medias used in daily life of an individual or an organization.Innovation and technological resources are key to solvesocial problems thatare dealt to have economic and non-economic opportunity as per the need of the individuals and business society. It is a new schoolof thought in business and management sector. As like as flatly appeared, modelling of flat social entrepreneurship has been developed. The main aim of this investigation is to begin debateflat social entrepreneurship and innovation practices in the world. This paper is based on scientific review in context ofsocial entrepreneurship, flat social Media and innovation and propounded modelling of flat social entrepreneurship. It is a grounded theory based on the first layer from the bottom of flat earth theory as a fundamental, second layer is use of flat social Medias prone entrepreneurship that is a kind of flat social entrepreneurship in the third layer, which could be a basement of innovation. On the fourth layer at top, innovation create new economic and non-economic opportunities. It has a broad scope since flat social Media use in the startup directly and indirectly. Ultimately, innovation cycletakes socio economic transformationby flat social entrepreneurship in the planet.

Suggested Citation

  • Rudra Prasad GHIMIRE, 2020. "Scientific enquiry into the flat social media innovation based modeling of flat social entrepreneurship for economic and non-economic opportunities," Access Journal, Access Press Publishing House, vol. 1(1), pages 31-38, May.
    • Handle: RePEc:aip:access:v:1:y:2020:i:1:p:31-38
    DOI: 10.46656/access.2020.1.1(2)
    as

    Download full text from publisher

    File URL: http://journal.access-bg.org/journalfiles/journal/issue-1-1-2020/scientific-enquiry-into-flat-social-media-innovation-based-modeling-social-entrepreneurship.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.46656/access.2020.1.1(2)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kim, Angella J. & Ko, Eunju, 2012. "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand," Journal of Business Research, Elsevier, vol. 65(10), pages 1480-1486.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Achyut NEPAL, 2021. "Context of museology in social entrepreneurship IBS study in Nepal and Sandal Private Museum," Access Journal, Access Press Publishing House, vol. 2(1), pages 5-16, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nawres, Darragi & Nedra, Bahri-Ammari & Yousaf, Anish & Mishra, Abhishek, 2024. "The role of augmented reality in shaping purchase intentions and WOM for luxury products," Journal of Business Research, Elsevier, vol. 171(C).
    2. Amirulfakhri Hazuki* & Mohd Hanafi Azman Ong & Zamalia Mahmud, 2018. "Mediating Effect of Brand Trust in the Relationship between Marketing Activities and Purchase Intention among the Malaysian Made Car Owners: A Pls-Sem Approach," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 563-570:6.
    3. Robert Gharios & Bashar Abu Khalaf, 2024. "Digital Marketing’s Effect on Middle East and North Africa (MENA) Banks’ Success: Unleashing the Economic Potential of the Internet," Sustainability, MDPI, vol. 16(18), pages 1-20, September.
    4. Majumdar, Adrija & Bose, Indranil, 2019. "Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 1-11.
    5. Leban, Marina & Seo, Yuri & Voyer, Benjamin G., 2020. "Transformational effects of social media lurking practices on luxury consumption," Journal of Business Research, Elsevier, vol. 116(C), pages 514-521.
    6. Meng, Jinlin & Zhang, Jing, 2025. "Interplay of Imagery: Unveiling the impact of Co-branding anthropomorphized couple imagery on consumer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
    7. Matej Kovač & Vesna Žabkar, 2020. "Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 9-25.
    8. Sharma, Amalesh & Soni, Mauli & Borah, Sourav Bikash & Haque, Tanjum, 2022. "From silos to synergies: A systematic review of luxury in marketing research," Journal of Business Research, Elsevier, vol. 139(C), pages 893-907.
    9. Sharma, Amalesh & Soni, Mauli & Borah, Sourav Bikash & Saboo, Alok R., 2020. "Identifying the drivers of luxury brand sales in emerging markets: An exploratory study," Journal of Business Research, Elsevier, vol. 111(C), pages 25-40.
    10. Pengji Wang & Adrian T. H. Kuah & Qinye Lu & Caroline Wong & K. Thirumaran & Emmanuel Adegbite & Wesley Kendall, 2021. "The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 325-346, May.
    11. Ponnamma Divakaran, Pradeep Kumar, 2018. "Technology-enabled community data for gaining pre-release brand insights," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 217-226.
    12. Arora, Anuja & Srivastava, Aman & Bansal, Shivam, 2020. "Business competitive analysis using promoted post detection on social media," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    13. Mary Beth Pinto & Arpan Yagnik, 2017. "Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 49-67, January.
    14. Roberto Chierici & Barbara Del Bosco & Alice Mazzucchelli & Claudio Chiacchierini, 2021. "Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 216-216, July.
    15. Caixia Hao & Lei Yang, 2024. "Fission marketing on social media platforms with consumer sentiment considerations," Electronic Commerce Research, Springer, vol. 24(3), pages 2143-2173, September.
    16. Alice Mazzucchelli & Roberto Chierici & Angelo Di Gregorio & Claudio Chiacchierini, 2021. "Is Facebook an effective tool to access foreign markets? Evidence from international export performance of fashion firms," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1107-1144, December.
    17. Zheng Shen, 2022. "How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging," SAGE Open, , vol. 12(2), pages 21582440221, April.
    18. Yuan, Chun Lin & Kim, Juran & Kim, Sang Jin, 2016. "Parasocial relationship effects on customer equity in the social media context," Journal of Business Research, Elsevier, vol. 69(9), pages 3795-3803.
    19. Pantano, Eleonora & Passavanti, Rosanna & Priporas, Constantinos-Vasilios & Verteramo, Saverino, 2018. "To what extent luxury retailing can be smart?," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 94-100.
    20. Hitesh Sood & Rajendra Prasad Sharma, 2021. "Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India," FIIB Business Review, , vol. 12(4), pages 415-424, December.

    More about this item

    Keywords

    ;
    ;
    ;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O36 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Open Innovation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aip:access:v:1:y:2020:i:1:p:31-38. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mariana Petrova (email available below). General contact details of provider: https://access-bg.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.