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Tourism Development In Macedonia: Evaluation Of The Wine Route Region

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  • Petrevska, Biljana
  • Ackovska, Marija

Abstract

The paper evaluates the current status of tourism development in the Wine route region in Macedonia. It analyses the major problems and obstacles that prevent further tourism expansion of this region by pointing to weaknesses that need to be addressed. The main accent is put on the necessity for reformulating the strategy for change. A field survey was conducted in the line of assessing the up-to-date tourism growth. The overall conclusion is that the destination has profound limiting factors for further tourism development. Therefore, the current marketing strategy needs an improvement in the line to overcome the spotted obstacles for destination and product development.

Suggested Citation

  • Petrevska, Biljana & Ackovska, Marija, . "Tourism Development In Macedonia: Evaluation Of The Wine Route Region," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 61(3), pages 1-12.
    • Handle: RePEc:ags:sereko:212938
    DOI: 10.22004/ag.econ.212938
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    References listed on IDEAS

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    1. Constantin, Daniela Luminita, 2000. "Tourism And Environmentally Sustainable Regional Development: The Case Of Romania," ERSA conference papers ersa00p31, European Regional Science Association.
    2. Biljana Petrevska, 2012. "Tourism contribution to regional development: Best practice in Macedonia," Journal of Community Positive Practices, Catalactica NGO, issue 3, pages 425-440.
    3. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
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