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The Rural and Nature Tourism Development Potential in Islands

Author

Listed:
  • Maria da Graça Batista

    (School of Business and Economics and CEEAplA, University of Azores, 9500-321 Ponta Delgada, Portugal)

  • Gualter Couto

    (School of Business and Economics and CEEAplA, University of Azores, 9500-321 Ponta Delgada, Portugal)

  • Rui Alexandre Castanho

    (Faculty of Applied Sciences, WSB University, 41-300 Dąbrowa Górnicza, Poland
    CITUR-Madeira-Centre for Tourism Research, Development and Innovation, 9000-082 Funchal-Madeira, Portugal
    College of Business and Economics, University of Johannesburg, Auckland Park P.O. Box 524, Johannesburg 2006, South Africa)

  • Áurea Sousa

    (Faculty of Sciences and Technologies and CEEAplA, University of Azores, 9500-321 Ponta Delgada, Portugal)

  • Pedro Pimentel

    (School of Business and Economics and CEEAplA, University of Azores, 9500-321 Ponta Delgada, Portugal)

  • Célia Carvalho

    (Faculty of Social and Human Sciences, University of Azores and CINEICC—Cognitive and Behavioral, 9500-321 Ponta Delgada, Portugal
    Centre for Research and Intervention, 9500-321 Ponta Delgada, Portugal
    Faculty of Psychology and Educational Sciences, University of Coimbra, 3000-115 Coimbra, Portugal)

Abstract

It has become evident that rural tourism grew significantly during the pandemic compared to mass tourism. However, at this time, all the forecasts were wrapped in considerable uncertainty regarding travel, which is not without the elevated associated risk. Therefore, we assessed the perceptions of the entrepreneurs in relation to rural tourism activities regarding the advantages of their rural tourism activity in the Azores for customers. Furthermore, the potential for developing this typology of tourism is pivotal for obtaining very reliable data and information on this topic and enabling us to provide guidelines for the leading regional players. In this regard, an exploratory method was used to assess the perceptions of the entrepreneurs with rural tourism activities in the Azores Islands regarding the customers’ experiences and some other important aspects concerning the promotion of this type of tourism in the region. Throughout this study, it was possible to verify that the most relevant obstacles to the development of rural tourism in the Azores region are the preservation and conservation of nature and endogenous resources and delivering proper infrastructures and regional accessibilities. Contrarily, the increase in community and regional funding and support for rural tourism could be key to the prosperity of this typology of tourism in this insular territory.

Suggested Citation

  • Maria da Graça Batista & Gualter Couto & Rui Alexandre Castanho & Áurea Sousa & Pedro Pimentel & Célia Carvalho, 2022. "The Rural and Nature Tourism Development Potential in Islands," Sustainability, MDPI, vol. 14(9), pages 1-12, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:9:p:5289-:d:803807
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    References listed on IDEAS

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    1. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
    2. Sanagustín Fons, M. Victoria & Fierro, José A. Moseñe & Patiño, María Gómez y, 2011. "Rural tourism: A sustainable alternative," Applied Energy, Elsevier, vol. 88(2), pages 551-557, February.
    3. Alexandra Baixinho & Carlos Santos & Gualter Couto & Isabel Soares de Albergaria & Leonor Sampaio da Silva & Pilar Damião Medeiros & Rosa Maria Neves Simas, 2020. "Creative Tourism on Islands: A Review of the Literature," Sustainability, MDPI, vol. 12(24), pages 1-25, December.
    4. Atanu Sengupta & Sanjoy De, 2020. "Review of Literature," India Studies in Business and Economics, in: Assessing Performance of Banks in India Fifty Years After Nationalization, chapter 0, pages 15-30, Springer.
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    Cited by:

    1. Rui Alexandre Castanho & Carlos Santos & Gualter Couto, 2023. "Creative Tourism in Islands and Regional Sustainable Development: What Can We Learn from the Pilot Projects Implemented in the Azores Territory?," Land, MDPI, vol. 12(2), pages 1-14, February.
    2. Gualter Couto & Rui Alexandre Castanho & Carlos Santos, 2023. "Creative and Rural Tourism, Public Policies and Land Use Changes: A Multi-Method Approach towards Regional Sustainable Development in Azores Islands," Sustainability, MDPI, vol. 15(6), pages 1-23, March.
    3. Mirela Tase & Enkeleda Lulaj, 2022. "The Effect of Perceptions on Tourism: An Econometric Analysis of the Impacts and Opportunities for Economic and Financial Development in Albania and Kosovo," Sustainability, MDPI, vol. 14(13), pages 1-29, June.
    4. Luís Silveira & Norberto Santos & Claudete Oliveira Moreira, 2023. "The Liberalisation of Air Transport and the Impacts on Travel and Tourism: The Case of the Azores Archipelago," Sustainability, MDPI, vol. 15(5), pages 1-19, March.

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