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Innovation In Rural Tourism

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  • Kurtyka-Marcak, Izabela
  • Kutkowska Barbara

Abstract

The purpose of this study is to evaluate the innovation processes taking place in agritourism farming. The evaluation was based on a survey conducted in 2014 in 50 agritourism farms in rural areas of Dolnośląskie voivodeship. These studies focused on innovation as a source of competitive advantage of these facilities. New elements introduced in the last three years to the package of offered services were analyzed. The respondents were asked about the reasons for the introduction of new rural tourism product and the sources of inspiration for these ideas. Studies of analyzed farms show that primarily they introduce innovative products and services. New products and services were very popular among visitors and their introduction has contributed to an increase in the number of clients and income from tourism activities.

Suggested Citation

  • Kurtyka-Marcak, Izabela & Kutkowska Barbara, 2017. "Innovation In Rural Tourism," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 44(2), June.
    • Handle: RePEc:ags:pojard:264329
    DOI: 10.22004/ag.econ.264329
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    References listed on IDEAS

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    1. Faïz Gallouj, 2002. "Innovation in services and the attendant myths," Post-Print halshs-00006854, HAL.
    2. Gallouj, Faiz, 2002. "Innovation in services and the attendant old and new myths," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 31(2), pages 137-154.
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    Cited by:

    1. Arkadiusz Sadowski & Monika Małgorzata Wojcieszak, 2019. "Geographic differentiation of agritourism activities in Poland vs. cultural and natural attractiveness of destinations at district level," PLOS ONE, Public Library of Science, vol. 14(9), pages 1-22, September.

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