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Optimizing the Welfare Benefits from Ecotourism: The Case of Calatagan Mangrove Forest Conservation Park


  • Diona, Dan Leo Z.
  • Garcia, Yolanda T.
  • Bello, Amelia L.


This study seeks to estimate the welfare benefits received by the visitors of the Calatagan Mangrove Forest Conservation Park in Batangas. Specifically, it aims to estimate the consumer surplus gained by the park’s visitors at the current user fee. A linear demand function is derived from a visitation model specified as a double-log regression of the number of visitors as a function of the cost of visit and some shiftor variables. Consequently, the consumer surplus is calculated using the double integration method of the fitted demand curve and is found to be equivalent to PhP 349,576 at the mean cost of the visit valued at PhP 206 and average number of visitors equal to 1,167 persons per month. Results of the study show that the present user fee is below optimal and the management of the park can effectively raise it to at most PhP 400, since the demand elasticity is found to be less than unity, thus providing an opportunity for the park management to maximize its total revenue. At the recommended user fee, the consumer surplus remains positive, which implies that recommended user fee is economically feasible.

Suggested Citation

  • Diona, Dan Leo Z. & Garcia, Yolanda T. & Bello, Amelia L., 2016. "Optimizing the Welfare Benefits from Ecotourism: The Case of Calatagan Mangrove Forest Conservation Park," Journal of Economics, Management & Agricultural Development, Journal of Economics, Management & Agricultural Development (JEMAD), vol. 2(1), June.
  • Handle: RePEc:ags:pjemad:309280
    DOI: 10.22004/ag.econ.309280

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    References listed on IDEAS

    1. K. E. McConnell, 1992. "On-Site Time in the Demand for Recreation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(4), pages 918-925.
    2. Thomas Andrews & Cynthia Benzing, 2010. "Simplifying the Price Elasticity of Demand," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, vol. 10(1), pages 1-13, Summer.
    3. Timothy C. Haab & Kenneth E. McConnell, 2002. "Valuing Environmental and Natural Resources," Books, Edward Elgar Publishing, number 2427.
    4. Daniel T. Slesnick, 1998. "Empirical Approaches to the Measurement of Welfare," Journal of Economic Literature, American Economic Association, vol. 36(4), pages 2108-2165, December.
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    6. Frank A. Ward & Diana Beal, 2000. "Valuing Nature with Travel Cost Models," Books, Edward Elgar Publishing, number 1768.
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    Cited by:

    1. Bing Baltazar C. Brillo & Aileen C. Simondac-Peria, 2021. "Sustainability of a local government-instituted ecotourism development: Tayak adventure, nature and wildlife Park in Rizal, Laguna, Philippines," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(11), pages 16145-16162, November.

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