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Strategic Alliance and Joint Venture Agreements in Grain Marketing Cooperatives

Author

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  • Fulton, Joan R.
  • Popp, Michael P.
  • Gray, Carolyn

Abstract

Strategic alliance and joint venture agreements are analyzed using the prisoners' dilemma and assurance problem models of game theory. Hypotheses regarding the factors contributing to the success/failure of the agreements are formulated. These hypotheses are confirmed with data from interviews with managers of grain marketing cooperatives in eastern Colorado. Our results suggest that joint venture and strategic alliance agreements represent an opportunity for local cooperatives to take advantage of size economies while maintaining their individual business identities. Successful agreements require not only attention to the financial and operational components but diligence in the interpersonal dynamics of trust, commitment, and open communication.

Suggested Citation

  • Fulton, Joan R. & Popp, Michael P. & Gray, Carolyn, 1996. "Strategic Alliance and Joint Venture Agreements in Grain Marketing Cooperatives," Journal of Cooperatives, NCERA-210, vol. 11, pages 1-15.
    • Handle: RePEc:ags:jlcoop:46187
    DOI: 10.22004/ag.econ.46187
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    Cited by:

    1. Juan Juliá-Igual & Elena Meliá-Martí & Gabriel García-Martinez, 2012. "Strategies developed by leading EU agrifood cooperatives in their growth models," Service Business, Springer;Pan-Pacific Business Association, vol. 6(1), pages 27-46, March.
    2. Evans, Lewis & Meade, Richard, 2005. "The Role and Significance of Cooperatives in New Zealand Agriculture, A Comparative Institutional Analysis," Working Paper Series 3847, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
    3. Vandeburg, Jennifer M. & Fulton, Joan R. & Hine, Susan E. & McNamara, Kevin T., 2000. "Driving Forces and Success Factors for Mergers, Acquisitions, Joint Ventures, and Strategic Alliances among Local Cooperatives," 2000 Annual Meeting, December 12-13 31814, NCERA-194 Research on Cooperatives.
    4. Elena Meliá-Martí & Natalia Lajara-Camilleri & Ana Martínez-García & Juan F. Juliá-Igual, 2021. "Why Do Agricultural Cooperative Mergers Not Cross the Finishing Line?," Agriculture, MDPI, vol. 11(11), pages 1-19, November.
    5. Evans, Lewis & Meade, Richard, 2005. "The Role and Significance of Cooperatives in New Zealand Agriculture, A Comparative Institutional Analysis," Working Paper Series 18942, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
    6. Golden, Dana, 2020. "Basis as a Game: Game Theory and Determination of Cash Grain Prices," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304194, Agricultural and Applied Economics Association.
    7. Ortmann, Gerald F. & King, Robert P., 2007. "Agricultural Cooperatives I: History, Theory and Problems," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 46(1), pages 1-29, March.
    8. Holmlund, Mona & Fulton, Murray E., 1999. "Networking For Success: Strategic Alliances In The New Agriculture," Miscellaneous Publications 31769, University of Saskatchewan, Centre for the Study of Co-operatives.
    9. Ortmann, Gerald F. & King, Robert P., 2006. "Small-Scale Farmers in South Africa: Can Agricultural Cooperatives Facilitate Access to Input and Product Markets?," Staff Papers 13930, University of Minnesota, Department of Applied Economics.
    10. Torgerson, Randall E. & Reynolds, Bruce J. & Gray, Thomas W., 1990. "Evolution of Cooperative Thought, Theory and Purpose," Cooperatives: Their Importance in the Future Food and Agricultural System - FAMC 1990 Conference 265908, Food and Agricultural Marketing Consortium (FAMC).
    11. Ortmann, Gerald F. & King, Robert P., 2007. "Agricultural cooperatives II: Can they facilitate access of small-scale farmers in South Africa to input and product markets?," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 46(2), pages 1-26, June.
    12. repec:vuw:vuwscr:18942 is not listed on IDEAS

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    Keywords

    Agribusiness; Marketing;

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