IDEAS home Printed from https://ideas.repec.org/a/ags/ijamad/342861.html
   My bibliography  Save this article

Strategies and Tactics for the Development of Fruit and Vegetable Export from Iran to Russia

Author

Listed:
  • Haghayegh, Rahmatali Saberi
  • Hasangholipour, Tahmures
  • Aghazadeh, Hashem
  • Taleghani, Mohammad

Abstract

Given the agricultural potential of Iran on one hand, and the shortages in Russia's fruit and vegetable supply, along with its expanding vegetable market on the other, Russia has become a major market for Iranian exporters of fruits and vegetables. The aim of this study was to identify and rank strategies and tactics for the development of fruit and vegetable exports to the Russian market. The research followed a developmental‐applied approach in terms of goals, and employed a descriptive survey using an exploratory mixed method. The statistical population consisted of experts and fruit and vegetable exporters to Russia, who were sampled using the purposive snowball technique. The qualitative phase included 20 participants, while the quantitative phase involved 100 individuals. The qualitative data were analyzed using content analysis to derive strategies and tactics, which were then ranked in the quantitative phase using the TOPSIS technique. Two strategies, namely entry and sustainable presence, were identified for the development of fruit and vegetable exports, along with 28 corresponding tactics. Finally, the top ranks were assigned to fixing regulations, establishing incentives, and stabilizing the exchange rate.

Suggested Citation

  • Haghayegh, Rahmatali Saberi & Hasangholipour, Tahmures & Aghazadeh, Hashem & Taleghani, Mohammad, 2023. "Strategies and Tactics for the Development of Fruit and Vegetable Export from Iran to Russia," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 10(01), June.
    • Handle: RePEc:ags:ijamad:342861
    DOI: 10.22004/ag.econ.342861
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/342861/files/Strategies%20and%20Tactics.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.342861?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Beleska-Spasova, Elena & Glaister, Keith W. & Stride, Chris, 2012. "Resource determinants of strategy and performance: The case of British exporters," Journal of World Business, Elsevier, vol. 47(4), pages 635-647.
    2. Leonidou, Leonidas C. & Fotiadis, Thomas A. & Christodoulides, Paul & Spyropoulou, Stavroula & Katsikeas, Constantine S., 2015. "Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance," International Business Review, Elsevier, vol. 24(5), pages 798-811.
    3. Christel Elvestad & Frode Nilssen, 2010. "Restricting imports to the Russian food market: simply an act of protectionism?," Post-Communist Economies, Taylor & Francis Journals, vol. 22(3), pages 267-282.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muhammad Khalid Anser & Zahid Yousaf & Abdul Majid & Muhammad Yasir, 2020. "Does corporate social responsibility commitment and participation predict environmental and social performance?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2578-2587, November.
    2. Chang, Kuo-Hsiung & Gotcher, Donald F., 2020. "How and when does co-production facilitate eco-innovation in international buyer-supplier relationships? The role of environmental innovation ambidexterity and institutional pressures," International Business Review, Elsevier, vol. 29(5).
    3. Abdul Majid & Muhammad Yasir & Muhammad Yasir & Asad Javed, 2020. "Nexus of institutional pressures, environmentally friendly business strategies, and environmental performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 706-716, March.
    4. Knight, Gary & Moen, Øystein & Madsen, Tage Koed, 2020. "Antecedents to differentiation strategy in the exporting SME," International Business Review, Elsevier, vol. 29(6).
    5. Gama, Marina A.B. & Casnici, Cyntia Vilasboas Calixto & Bassi-Suter, Mariana & Gonzalez-Perez, Maria Alejandra & Fleury, Maria Tereza L., 2025. "The impact of corporate social responsibility in home countries on the financial resilience of emerging-market multinationals: An analysis on Brazilian MNEs," Journal of Business Research, Elsevier, vol. 192(C).
    6. Xiaobing Huang & Jiawei Xie, 2025. "Sustainability of Global Trade: The Impact of Executive Green Awareness on the Global Green Value Chain of Enterprises," Sustainability, MDPI, vol. 17(4), pages 1-22, February.
    7. Teo Shao Zhen, 2021. "Online Business Capabilities and Online Business Performance in the Malaysian Fashion Industry," GATR Journals gjbssr590, Global Academy of Training and Research (GATR) Enterprise.
    8. Stephanie E. Mansion & Andreas Bausch, 2020. "Intangible assets and SMEs’ export behavior: a meta-analytical perspective," Small Business Economics, Springer, vol. 55(3), pages 727-760, October.
    9. Spyros Arvanitis & Areti Gkypali & Kostas Tsekouras, 2014. "Knowledge Base, Exporting Activities, Innovation Openness and Innovation Performance," KOF Working papers 14-361, KOF Swiss Economic Institute, ETH Zurich.
    10. Navarro-García, Antonio & Ledesma-Chaves, Pablo & Gil-Cordero, Eloy & De-Juan-Vigaray, María Dolores, 2024. "Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    11. Paulius Šūmakaris & Kristina Kovaitė & Renata Korsakienė, 2023. "An Integrated Approach to Evaluating Eco-Innovation Strategies from the Perspective of Strategic Green Transformation: A Case of the Lithuanian Furniture Industry," Sustainability, MDPI, vol. 15(11), pages 1-33, June.
    12. Joaquin Alegre & José Luis Ferreras-Méndez & Anabel Fernández-Mesa & Roger Strange, 2022. "Innovation capabilities and export performance in manufacturing SMEs," TEC Empresarial, School of Business, Costa Rica Institute of Technology (ITCR), vol. 16(3), pages 55-71.
    13. Xi Chen & Vincent Tawiah & Abdulrasheed Zakari, 2025. "Sustainable Development in Africa: The Contribution of Chinese Investment and Trade to Environmental Goods," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(3), pages 3478-3494, June.
    14. Boehe, Dirk Michael, 2014. "Strategic hedging: Evidence from Brazilian exporters," Journal of World Business, Elsevier, vol. 49(3), pages 290-300.
    15. Zheng, Nan & Wei, Yingqi & Zhang, Yabin & Yang, Jingjing, 2016. "In search of strategic assets through cross-border merger and acquisitions: Evidence from Chinese multinational enterprises in developed economies," International Business Review, Elsevier, vol. 25(1), pages 177-186.
    16. Khan, Huda & Khan, Zaheer & Knight, Gary, 2025. "International marketing agility and cost leadership strategies of frontier emerging market exporters in advanced economy markets," International Business Review, Elsevier, vol. 34(3).
    17. Daria Suprunenko, 2024. "Ukrainian export and production after the 2014 Russia shock," IEER Working Papers 124, Institute of Empirical Economic Research, Osnabrueck University.
    18. Dung Ngo, Vi & Leonidou, Leonidas C. & Janssen, Frank & Christodoulides, Paul, 2024. "Export-specific investments, competitive advantage, and performance in Vietnamese SMEs: The moderating role of domestic market conditions," Journal of Business Research, Elsevier, vol. 170(C).
    19. Rubén Michael Rodríguez‐González & Gonzalo Maldonado‐Guzman & Antonia Madrid‐Guijarro, 2022. "The effect of green strategies and eco‐innovation on Mexican automotive industry sustainable and financial performance: Sustainable supply chains as a mediating variable," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 779-794, July.
    20. Sabina Veršič & Polona Tominc & Tjaša Štrukelj, 2022. "SME Top Management Perception of Environmental Uncertainty and Gender Differences during COVID-19," Sustainability, MDPI, vol. 14(6), pages 1-34, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ijamad:342861. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iraesea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.