IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/330126.html
   My bibliography  Save this article

Traceability issues of honey from the consumers' perspective in Romania

Author

Listed:
  • Pocol, Cristina Bianca
  • Šedík, Peter
  • Glogovețan, Alexandra-Ioana
  • Brumă, Ioan Sebastian

Abstract

The Romanian honey market is facing a problem related to traceability, especially when honey is produced in more than one country and its origin is indicated as a blend of EC and non-EC honeys. The increase of honey adulteration has consequences on both consumers and honey producers with considerable negative effects. The aim of the study was to identify the factors that influence honey purchasing behaviour and to evaluate consumers’ awareness related to honey adulteration in Romania among selected age segments. An online survey was conducted between 2020-2021 on a sample of 1,233 respondents. The questionnaire covered aspects related to purchasing behaviour and honey adulteration, complemented with socio-demographic questions. The data were evaluated using descriptive, non-parametric and multivariate statistics. The results showed that the most important factors considered during the purchasing process by Romanian honey consumers were health factor and country of origin followed by producer reputation and ecological aspect, while the least important were discounts, promotion and brand reputation. The older respondents are more aware of honey adulteration and know better that crystallisation is an indicator of quality. This study provides important information for policymakers and the whole beekeeping chain in Romania. Education in terms of honey authenticity and traceability will help consumers to choose local honey of high quality and to avoid adulterated products. This consumption and purchasing behaviour will discourage producers from honey counterfeiting.

Suggested Citation

  • Pocol, Cristina Bianca & Šedík, Peter & Glogovețan, Alexandra-Ioana & Brumă, Ioan Sebastian, 2022. "Traceability issues of honey from the consumers' perspective in Romania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(5), December.
    • Handle: RePEc:ags:ifaamr:330126
    DOI: 10.22004/ag.econ.330126
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/330126/files/ifamr2021.0145.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.330126?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kristina Brščić & Tina Šugar & Danijela Poljuha, 2017. "An empirical examination of consumer preferences for honey in Croatia," Applied Economics, Taylor & Francis Journals, vol. 49(58), pages 5877-5889, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fiore, Mariantonietta & Sauvée, Loïc & Wiśniewska-Paluszak, Joanna, 2022. "Special Issue: Opportunities and challenges of EU farm-to-fork strategy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(5), December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Miroslav Čavlin & Nedeljko Prdić & Svetlana Ignjatijević & Jelena Vapa Tankosić & Nemanja Lekić & Sara Kostić, 2023. "Research on the Determination of the Factors Affecting Business Performance in Beekeeping Production," Agriculture, MDPI, vol. 13(3), pages 1-22, March.
    2. Kelemen-ErdÅ‘s Anikó & Kokthi, Elena & Ledia Thoma Boshnjaku, 2019. "Analyzing Consumer Preferences for Honey: Empirical Evidence from Albania," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2019),, Óbuda University, Keleti Faculty of Business and Management.
    3. Petjon Ballco & Fatma Jaafer & Tiziana de Magistris, 2022. "Investigating the price effects of honey quality attributes in a European country: Evidence from a hedonic price approach," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 885-904, October.
    4. Monica Vercelli & Luca Croce & Teresina Mancuso, 2020. "An Economic Approach to Assess the Annual Stock in Beekeeping Farms: The Honey Bee Colony Inventory Tool," Sustainability, MDPI, vol. 12(21), pages 1-14, November.
    5. Jelena Vapa-Tankosić & Svetlana Ignjatijević & Jelena Kiurski & Jovana Milenković & Irena Milojević, 2020. "Analysis of Consumers’ Willingness to Pay for Organic and Local Honey in Serbia," Sustainability, MDPI, vol. 12(11), pages 1-23, June.
    6. Walter Amuko & Stephen W. Kalule & Walter Odongo, 2023. "The relationship between market information and entrepreneurial orientation: the case of smallholder honey producers in Northern Uganda," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-17, December.
    7. Teresina Mancuso & Luca Croce & Monica Vercelli, 2020. "Total Brood Removal and Other Biotechniques for the Sustainable Control of Varroa Mites in Honey Bee Colonies: Economic Impact in Beekeeping Farm Case Studies in Northwestern Italy," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    8. Despina Popovska Stojanov & Lazo Dimitrov & Jiří Danihlík & Aleksandar Uzunov & Miroljub Golubovski & Sreten Andonov & Robert Brodschneider, 2021. "Direct Economic Impact Assessment of Winter Honeybee Colony Losses in Three European Countries," Agriculture, MDPI, vol. 11(5), pages 1-11, April.
    9. Mi Zeng & Wei Yu Yan & Zhi Jiang Zeng, 2023. "Analysis of Consumers’ Willingness to Pay for Honey in China," Sustainability, MDPI, vol. 15(2), pages 1-10, January.
    10. Riccardo Testa & Antonio Asciuto & Giorgio Schifani & Emanuele Schimmenti & Giuseppina Migliore, 2019. "Quality Determinants and Effect of Therapeutic Properties in Honey Consumption. An Exploratory Study on Italian Consumers," Agriculture, MDPI, vol. 9(8), pages 1-12, August.

    More about this item

    Keywords

    Agribusiness;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:330126. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.