Communicating Cleaner Production Among Value-Chain Actors Through Actionable Guidelines for Climate-Smart Agriculture Implementation in South Africa: A Content Analysis

In light of cleaner production methods and the framing and stylization of communication via the lens of agroecological principles, this study content examined practical recommendations for the implementation of climate-smart agriculture in South Africa. This study used content analysis, a conceptual analysis technique that identifies the presence and frequency of concepts in a text. Social values, co-creation of knowledge, and inputs are practices with the highest frequency on response, while synergy, fairness, governance, animal health, and recycling are vulnerable cleaner production practices follow the frequency of codes in decreasing order. In contrast to efficacy-induced communications on cleaner production methods, which were coded 54 times, threat-induced messages on cleaner production were coded 28 times. The actionable instructions on climate-smart agriculture coded the present incidence of cleaner production techniques 44 times and the future incidence 65 times. Practice action was tagged 76 times and non-practice action was coded 25 times in the actionable guidelines on climate-smart agriculture, which outlined practical measures to be followed for the adoption of cleaner production. The findings have implications for future and existing incidence, practice actuation and non-practice actuation, and treatment-induced and efficacy-induced communication connected to cleaner manufacturing practices.