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Considerations regarding the effects of COVID-19 on the tourism market

Author

Listed:
  • Cristina-Andrada BABA

    (Bucharest Academy of Economic Studies, Romania)

  • Aurelia-Felicia STĂNCIOIU

    (Bucharest Academy of Economic Studies, Romania)

  • Manuela Rozalia GABOR

    (“GE Palade” University of Medicine, Pharmacy, Sciences and Technology of Târgu Mureș, Romania)

  • Florin-Alexandru ALEXE

    (Bucharest Academy of Economic Studies, Romania)

  • Flavia Dana OLTEAN

    (“GE Palade” University of Medicine, Pharmacy, Sciences and Technology of Târgu Mureș, Romania)

  • Alexandra Cristina DINU

    (Bucharest Academy of Economic Studies, Romania)

Abstract

Through this article, the authors aim to provide a detailed analysis of the influence of the COVID-19 pandemic on a part of the tourism sector, namely, the attitude that tourists have towards travel agencies and online platforms. While the situation on the tourism market is bleak, the conclusions lead us to the idea that, given the recent growing desires of tourists there is a chance of a systematic return. Through the research carried out on a sample of 435 people, the authors highlight the significant differences regarding the pre-purchase behavior of the tourist product, respectively the mode, travel booking, preferences, motivations of the tourist, in the context of the predominance of a specific factor during COVID-19 and post COVID-19 and respectively the trust in the tourist services/in the travel agencies in general. The results of this research can be a starting point for the analysis of other market segments in order to develop marketing strategies specific to the COVID-19/post COVID-19 period.

Suggested Citation

  • Cristina-Andrada BABA & Aurelia-Felicia STĂNCIOIU & Manuela Rozalia GABOR & Florin-Alexandru ALEXE & Flavia Dana OLTEAN & Alexandra Cristina DINU, 2020. "Considerations regarding the effects of COVID-19 on the tourism market," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(624), A), pages 271-284, Autumn.
    • Handle: RePEc:agr:journl:v:3(624):y:2020:i:3(624):p:271-284
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    References listed on IDEAS

    as
    1. Editorial, 2020. "Covid-19 and Climate Change," Journal, Review of Agrarian Studies, vol. 10(1), pages 5-6, January-J.
    2. Dunia Rassy & Richard D. Smith, 2013. "The economic impact of H1N1 on Mexico's tourist and pork sectors," Health Economics, John Wiley & Sons, Ltd., vol. 22(7), pages 824-834, July.
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    Cited by:

    1. Manuela Rozalia Gabor & Flavia Dana Oltean & Adrian Iordache, 2022. "Consumer Travel Behavior During The Pandemic. A Romanian Case Study," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 16(1), pages 273-284.
    2. Andreea Orîndaru & Maria-Floriana Popescu & Alina Petronela Alexoaei & Ștefan-Claudiu Căescu & Margareta Stela Florescu & Anca-Olguța Orzan, 2021. "Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    3. Bacoş Ioan-Bogdan & Gabor Manuela Rozalia, 2021. "Tourism Economy. Mountain Tourism: Quantitative Analysis of Winter Destinations in Romania," Economics, Sciendo, vol. 9(1), pages 143-159, June.

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    Keywords

    tourist market; COVID-19.;

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