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Digital Transformation: The Impact of e-Commerce on Organisational Performance in Romanian Tourism and Accommodation SMEs

Author

Listed:
  • Alexandru Constangioara

    (University of Oradea, Oradea, Romania)

  • Olimpia Ban

    (University of Oradea, Oradea, Romania)

  • Paul Ruge

    (University of Oradea, Oradea, Romania)

  • Dorin-Cristian Coita

    (University of Oradea, Oradea, Romania)

  • Naiana Tarca

    (University of Oradea, Oradea, Romania)

  • Adriana Mirela Constangioara

    (University of Oradea, Oradea, Romania)

Abstract

This study examines the impact of e-commerce adoption on multiple dimensions of performance of SMEs in the hospitality sector in Romania. Based on the updated version of the DeLone and McLean Model of IT Success in the Industry, the research defines the quality of e-commerce solutions as a second-order construct, composed of information, system and service quality. Data were collected through an online questionnaire and analysed using structural equation modelling (SmartPLS 4). The analysis uses the variance-based structural equation method and the results highlight that the qualitative level of e-commerce solutions positively influences marketing and operations performance, but has no direct effect on financial performance. This result confirms that the use of technology generates value only when it is strategically integrated into organisational processes.

Suggested Citation

  • Alexandru Constangioara & Olimpia Ban & Paul Ruge & Dorin-Cristian Coita & Naiana Tarca & Adriana Mirela Constangioara, 2025. "Digital Transformation: The Impact of e-Commerce on Organisational Performance in Romanian Tourism and Accommodation SMEs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(S19), pages 1404-1404, November.
    • Handle: RePEc:aes:amfeco:v:27:y:2025:i:s19:p:1404
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    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • C54 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Quantitative Policy Modeling

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