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Artificial Intelligence in Business Education: Benefits and Tools

Author

Listed:
  • Camelia Surugiu

    (University of Bucharest, Romania and National Institute of Research and Development in Tourism, Bucharest, Romania)

  • Catalin Gradinaru

    (University of Bucharest, Romania)

  • Marius - Razvan Surugiu

    (Romanian Academy, Institute of National Economy, Bucharest, Romania)

Abstract

Understanding the impact of artificial intelligence (AI) on education is vital for guiding teachers in developing educational tools. AI in education (AIEd) comes not only with opportunities but mostly with challenges for both educators and learners. Finding the proper tools to integrate AI into the learning framework represents a test for current and future generations. Even if most students acknowledged AI as a valuable tool, their interaction with AI in education seems more limited than expected. They mainly concentrated on few tools with higher awareness. This paper examines AI’s support for educational activities, key drivers, and tools for business education. Survey data collected from 254 learners were analysed using multivariate binary logistic regression. Two research questions were formulated to verify if AI supports educational activities and what AI tools support business educational activities. Results show learners appreciate AI for aiding teachers in administrative tasks, personalising learning plans, and saving time. However, learners are unfamiliar with most benefits of AI tools, except computer vision, edge computing, and AI chatbots. The paper highlights the need to increase the use of AI in education to make students more familiar with AI tools and capitalise on them in business education.

Suggested Citation

  • Camelia Surugiu & Catalin Gradinaru & Marius - Razvan Surugiu, 2024. "Artificial Intelligence in Business Education: Benefits and Tools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 241-241, February.
    • Handle: RePEc:aes:amfeco:v:26:y:2024:i:65:p:241
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    References listed on IDEAS

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    1. Mohammed T. Nuseir & Muhammad Farhan Basheer & Ahmad Aljumah, 2020. "Antecedents of entrepreneurial intentions in smart city of Neom Saudi Arabia: Does the entrepreneurial education on artificial intelligence matter?," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1825041-182, January.
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    More about this item

    Keywords

    artificial intelligence (AI); artificial intelligence in education (AIEd); instruments; benefits; Romania;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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