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Role of Tour Operators and Travel Agencies in Promoting Sustainable Tourism

Author

Listed:
  • Andreea Marin-Pantelescu

    (Bucharest University of Economic Studies, Romania)

  • Lauren?iu Tãchiciu

    (Bucharest University of Economic Studies, Romania)

  • Sorinel Cãpu?neanu

    (Dimitrie Cantemir Christian University, Bucharest, Romania)

  • Dan Ioan Topor

    (1 Decembrie 1918 University, Alba-Iulia, Romania)

Abstract

Due to its relative contribution and growing impact in the economy, tourism can play an important role in advancing the universal 2030 Agenda for Sustainable Development, including the application of bioeconomy principles, when governed with social responsibility, following sector specific standards as the ones provided by the Global Sustainable Tourism Council. In consideration of their privileged position within the tourism supply chain the study focusses on tour operators attempting to capture their current efforts toward social responsibility and the degree to which their activities comply with the applicable criteria for sustainable tourism. For three of the most important Romanian tour operators, the study provides an inventory of concrete ongoing activities and organizational governing principles in force which demonstrates a fairly high commitment toward social responsibility. However, companies recognise that such commitment it seeks to strengthen the corporate image rather than more fundamental sustainability goals. Among respondents, awareness of social responsibility principles and themes is higher than the awareness about specific sustainable tourism criteria. Moreover, the accent falls on the organization in question and only incidentally other supply chain links are involved. Further efforts have to be deployed in order to systematically implement the relevant sustainable tourism code, but companies manifest concern about the financial outcomes of such an investment.

Suggested Citation

  • Andreea Marin-Pantelescu & Lauren?iu Tãchiciu & Sorinel Cãpu?neanu & Dan Ioan Topor, 2019. "Role of Tour Operators and Travel Agencies in Promoting Sustainable Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(52), pages 654-654, August.
    • Handle: RePEc:aes:amfeco:v:21:y:2019:i:52:p:654
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    References listed on IDEAS

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    Cited by:

    1. Elías Domingo‐Posada & Pilar L. González‐Torre & Marta M. Vidal‐Suárez, 2024. "Sustainable development goals and corporate strategy: A map of the field," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 2733-2748, July.
    2. Gogonea Rodica-Manuela & Zaharia Radu Serban & Balacescu Aniela, 2019. "Considerations About External Tourist Actions Organized By Travel Agencies From Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 6-13, December.
    3. Pirvu Ramona & Stoicea Ignătescu Dana-Maria & Gruescu Ciobanu Riana Maria & Bratu Răducu Ștefan, 2024. "Sustainable Tourism in Romania: Integrating Economic, Social and Environmental Dimensions," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 2784-2795.
    4. NKipchirchir Samuel Ronoh & Marciano Mutiga & Urbanus Mwinzi Ndolo & Bitok Kipkosgei & Nancy Chemutai, 2024. "From Tourists to Advocates: How Environmental Sustainability Practices Inspire Loyalty and Ambassadorial Behavior," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 2823-2834, September.
    5. Mohamed Ramadan Ragab Abdelhady & Fatma Shaban Sayed Ameen, 2022. "The Socio-Economic Implications of Tourism Sharing Economy," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 351-366, December.
    6. Zennübe Işık & Ahmet Çavuş, 2022. "The Relationship Between Sales Success and Soft Success Factors in Travel Agencies," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 301-321, December.
    7. Zia Ullah & Rana Tahir Naveed & Atta Ur Rehman & Naveed Ahmad & Miklas Scholz & Mohammad Adnan & Heesup Han, 2021. "Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    8. Iuliana Petronela GÂRDAN & Claudia Gabriela BAICU & Daniel Adrian GÂRDAN & Ana-Maria MIHALI & Raluca CREȚOIU, 2021. "Rural Tourism - A Viable Alternative For The Consumption Of Tourism Services In The Context Of The Covid-19 Pandemic," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-4.
    9. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    10. Corina Larisa Bunghez, 2020. "Marketing Strategies of Travel Agencies: A Quantitative Approach," Sustainability, MDPI, vol. 12(24), pages 1-20, December.

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    Keywords

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    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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