Application of Transactional Analysis in Bullwhip Effect Analysis
Starting from the problem of supply chain’s effectiveness dependency on good coordination of participants, this paper builds a theoretical and methodological tool for studying the quality of communication between parties in the process. The aim of the study, qualitative and explorative in its nature, was twofold. First, beer game simulation was used on students, to demonstrate the bullwhip effect, and to enable them learning from their own experience not only economical but also psychological effects of lack of cooperation. Second, there was an idea to analyze communication of parties in supply chain by observing interaction and interviewing participants and then categorizing their communication using a transactional analysis terminology as a system of classification. The hypothesis that transactional analysis can be used as a theoretical framework and methodological procedure for diagnosing and understanding social interactions was explored. As the study revealed some patterns, well described by transactional analysis concepts, psychological theory has a potential to improve understanding and practical realization of supply chain coordination and to provide some suggestions for overcoming communicational problems in supply chains of future managers.
Volume (Year): 15 (2013)
Issue (Month): 33 (February)
|Contact details of provider:|| Postal: |
Web page: http://amfiteatrueconomic.ase.ro/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Carmen Balan, 2008. "The effects of the lack of coordination within the supply chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 26-40, June.
- Coltman, Tim & Bru, Kathrine & Perm-Ajchariyawong, Nidthida & Devinney, Timothy M. & Benito, Gabriel R.G., 2009. "Supply chain contract evolution," European Management Journal, Elsevier, vol. 27(6), pages 388-401, December.
- Hau L. Lee & V. Padmanabhan & Seungjin Whang, 1997. "Information Distortion in a Supply Chain: The Bullwhip Effect," Management Science, INFORMS, vol. 43(4), pages 546-558, April.
When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:15:y:2013:i:33:p:210-223. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Valentin Dumitru)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.