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Impact of COVID-19 on FMCG Sector

Author

Listed:
  • S Rajamohan

    (Alagappa Institute of Management)

  • J Jenefer

    (Alagappa Institute of Management)

  • A Sathish

    (Alagappa Institute of Management)

Abstract

Coronavirus pandemic shows an unprecedented change globally, and the impact is even higher in emerging economies like India. Fast Moving Consumer Goods (FMCG) is one of the largest sectors in India with varied businesses, including household, personal care, etc., with high demand, consumed frequently, and services are provided for a low cost. This paper is an attempt to study the outbreak of COVID-19 in the FMCG sector. It shows that FMCG is affected uncommonly with many factors like Labours moved to their natives, logistics issues, and changes in the consumer basket like a sudden increase in demand for sanitary products and surged in demand for cosmetics.

Suggested Citation

  • S Rajamohan & J Jenefer & A Sathish, 2021. "Impact of COVID-19 on FMCG Sector," Shanlax International Journal of Management, Shanlax Journals, vol. 8(4), pages 69-74, April.
    • Handle: RePEc:acg:managt:v:8:y:2021:i:4:p:69-74
    DOI: 10.34293/management.v8i4.3817
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    References listed on IDEAS

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    3. T.T. Karthik & T.P. Ram Prasad, 2020. "SWOT (Strength, Weakness, Opportunities and Threats) Analysis of Fast Moving Consumer Goods (FMCG) Industries in India," Shanlax International Journal of Commerce, Shanlax Journals, vol. 8(1), pages 92-100, January.
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