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The integration of CSR within communication as a strategic factor of competitiveness: Bibliometric analysis

Author

Listed:
  • Karla Maria Alarcon-Sanchez

    (Universidad de Guadalajara. Centro Universitario de Ciencias Economico-Administrativas (UdeG-CUCEA), Mexico)

  • Jose Luis Soriano-Sandoval

    (Universidad de Guadalajara. Centro Universitario de Ciencias Economico-Administrativas (UdeG-CUCEA))

Abstract

This article analyzes how Corporate Social Responsibility (CSR) in communication becomes a strategic factor for competitiveness through a bibliometric analysis of the literature, identifying trends and key areas of influence to promote socially responsible practices that add value to organizations and society. The study provides tools for institutional decision-making and better management practices based on communication and CSR.

Suggested Citation

  • Karla Maria Alarcon-Sanchez & Jose Luis Soriano-Sandoval, 2022. "The integration of CSR within communication as a strategic factor of competitiveness: Bibliometric analysis," Scientia et PRAXIS, AMIDI Editorial, vol. 2(3), pages 55-73, January-J.
    • Handle: RePEc:abs:journl:v:2:y:2022:i:3:p:55-73
    DOI: 10.55965/setp.2.03.a4
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    References listed on IDEAS

    as
    1. M.J. Cobo & A.G. López‐Herrera & E. Herrera‐Viedma & F. Herrera, 2011. "Science mapping software tools: Review, analysis, and cooperative study among tools," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 62(7), pages 1382-1402, July.
    2. Andrew Crane & Sarah Glozer, 2016. "Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1223-1252, November.
    3. Friederike Schultz & Itziar Castelló & Mette Morsing, 2013. "The Construction of Corporate Social Responsibility in Network Societies: A Communication View," Journal of Business Ethics, Springer, vol. 115(4), pages 681-692, July.
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    5. M.J. Cobo & A.G. López-Herrera & E. Herrera-Viedma & F. Herrera, 2011. "Science mapping software tools: Review, analysis, and cooperative study among tools," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 62(7), pages 1382-1402, July.
    6. Juan Mejia-Trejo, 2021. "NOMOFOMO in the health of the Smartphone User for the New Normal: a contribution to the Social Media Health Interaction Theory," Scientia et PRAXIS, AMIDI Editorial, vol. 1(2), pages 51-82, July-Dece.
    7. Christopher Wickert & Andreas Georg Scherer & Laura J. Spence, 2016. "Walking and Talking Corporate Social Responsibility: Implications of Firm Size and Organizational Cost," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1169-1196, November.
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    Keywords

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    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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