IDEAS home Printed from https://ideas.repec.org/a/abg/anprac/v28y2024i41645.html
   My bibliography  Save this article

The Impact of IT-Business Strategic Alignment on The Transformation and Operations of Pre-Digital Businesses

Author

Listed:
  • Francisco Massaro Mendes-da-Silva
  • Alberto Luiz Albertin

Abstract

Objective: this study aims to answer the following research question: How does IT-business strategic alignment (ITBSA) influence the sustaining or transformation of a pre-digital business? This objective was defined due to the critical importance of this topic for executives responsible for keeping such businesses adaptive and competitive in the face of the digital era’s opportunities and threats. Theoretical approach: the theoretical background of this article is formed by pre-digital and digital business models, IT-business strategic alignment, focusing on IT-enabled business support, IT-enabled business transformation, digital optimization, and digital transformation. Method: following the development of a research model and propositions, a case study was conducted using semi-structured interviews with executives from a multinational industrial company. These interviews were transcribed, coded, and analyzed using a deductive data collection and analysis protocol, supported by NVivo software. Results: the presence of organizational silos and the absence of a digital strategy were identified as key issues that have impacted the transformation of the pre-digital business studied. These challenges were mapped not only through case study analysis but also by triangulating these findings with the existing literature. Conclusion: despite the integration of an emerging digital strategy into ITBSA, traditional practices can still be helpful to mitigate the identified issues of strategic misalignment and organizational silos. For instance, executives need to maintain a balanced focus on both intellectual and social alignments to ensure that IT, business, and digital strategies collectively enable the business operations and transformation.

Suggested Citation

  • Francisco Massaro Mendes-da-Silva & Alberto Luiz Albertin, 2024. "The Impact of IT-Business Strategic Alignment on The Transformation and Operations of Pre-Digital Businesses," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 28(Vol. 28 N), pages 240128-2401.
    • Handle: RePEc:abg:anprac:v:28:y:2024:i:4:1645
    as

    Download full text from publisher

    File URL: https://rac.anpad.org.br/index.php/rac/article/view/1645
    Download Restriction: no
    File URL: https://rac.anpad.org.br/index.php/rac/article/view/1645/2016
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Daniel Schallmo & Christopher A. Williams & Luke Boardman, 2017. "Digital Transformation Of Business Models — Best Practice, Enablers, And Roadmap," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(08), pages 1-17, December.
    2. Iden, Jon & Eikebrokk, Tom Roar, 2013. "Implementing IT Service Management: A systematic literature review," International Journal of Information Management, Elsevier, vol. 33(3), pages 512-523.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ancillai, Chiara & Sabatini, Andrea & Gatti, Marco & Perna, Andrea, 2023. "Digital technology and business model innovation: A systematic literature review and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    2. Syed, Tahir Abbas & Aslam, Haris & Bhatti, Zeeshan Ahmed & Mehmood, Fahad & Pahuja, Aseem, 2024. "Dynamic pricing for perishable goods: A data-driven digital transformation approach," International Journal of Production Economics, Elsevier, vol. 277(C).
    3. Vito Manfredi Latilla & Fedrico Frattini & Simone Franzo & Vittorio Chiesa, 2019. "Organisational Change And Business Model Innovation: An Exploratory Study Of An Energy Utility," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(04), pages 1-33, June.
    4. Eleni C. Gkika & Antonios Kargas & Ioannis Salmon & Dimitrios Drosos, 2025. "Unveiling Digital Maturity: Key Drivers of Digital Transformation in the Greek Business Ecosystem," Administrative Sciences, MDPI, vol. 15(3), pages 1-20, March.
    5. Theerasak Nitlarp & Supaporn Kiattisin, 2022. "The Impact Factors of Industry 4.0 on ESG in the Energy Sector," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    6. Jan M. Pawlowski & Seyma Kocak & Lukas Hellwig & Irawan Nurhas, 2025. "Co-Digitalization: A Participatory Maturity Model for Digital Transformation," International Journal of Information Systems and Social Change (IJISSC), IGI Global Scientific Publishing, vol. 16(1), pages 1-36, January.
    7. Elias G. Carayannis & David F. J. Campbell, 2021. "Democracy of Climate and Climate for Democracy: the Evolution of Quadruple and Quintuple Helix Innovation Systems," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(4), pages 2050-2082, December.
    8. Ding Ding & Chong Guan & Calvin M. L. Chan & Wenting Liu, 2020. "Building stock market resilience through digital transformation: using Google trends to analyze the impact of COVID-19 pandemic," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-21, December.
    9. J. Piet Hausberg & Kirsten Liere-Netheler & Sven Packmohr & Stefanie Pakura & Kristin Vogelsang, 2019. "Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis," Journal of Business Economics, Springer, vol. 89(8), pages 931-963, December.
    10. Vorzhakova Yuliia & Boiarynova Kateryna, 2020. "The Application of Digitalization in Enterprises on the Basis of Multiple Criteria Selection Design," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 28(3), pages 127-148, September.
    11. Plekhanov, Dmitry & Franke, Henrik & Netland, Torbjørn H., 2023. "Digital transformation: A review and research agenda," European Management Journal, Elsevier, vol. 41(6), pages 821-844.
    12. Tlou Maggie Masenya, 2023. "Big Data Analytics as a Game Changer for Business Model Innovation in Small and Medium-Sized Enterprises in South Africa," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global Scientific Publishing, vol. 14(1), pages 1-17, January.
    13. Chao, Li & Hongdi, Qin & Yijie, Chen, 2024. "Digital transformation and high-quality development of sports-listed companies: An analysis of vocabulary from annual report texts," Finance Research Letters, Elsevier, vol. 67(PA).
    14. Alba Manresa & Andrea Bikfalvi & Alexandra Simon, 2021. "Investigating the impact of new technologies and organizational practices on operational performance: evidence from Spanish manufacturing companies," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 29(4), pages 1317-1327, December.
    15. Issa, Helmi & Jabbouri, Rachid & Palmer, Mark, 2022. "An artificial intelligence (AI)-readiness and adoption framework for AgriTech firms," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    16. Roman Teichert, 2019. "Digital Transformation Maturity: A Systematic Review of Literature," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(6), pages 1673-1687.
    17. Tobias Kollmann & Simon Hensellek & Katharina de Cruppe & André Sirges, 2020. "Toward a renaissance of cooperatives fostered by Blockchain on electronic marketplaces: a theory-driven case study approach," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(2), pages 273-284, June.
    18. Alhamzah Alnoor & Abbas Gatea Atiyah & Sammar Abbas, 2024. "Unveiling the Determinants of Digital Strategy from the Perspective of Entrepreneurial Orientation Theory: A Two-Stage SEM-ANN Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 25(2), pages 243-260, June.
    19. Elias G. Carayannis & David F. J. Campbell & Evangelos Grigoroudis, 2022. "Helix Trilogy: the Triple, Quadruple, and Quintuple Innovation Helices from a Theory, Policy, and Practice Set of Perspectives," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(3), pages 2272-2301, September.
    20. Huang, Qiongyu & Xu, Chuhong & Xue, Xiaolong & Zhu, Hui, 2023. "Can digital innovation improve firm performance: Evidence from digital patents of Chinese listed firms," International Review of Financial Analysis, Elsevier, vol. 89(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:abg:anprac:v:28:y:2024:i:4:1645. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Information Technology of ANPAD (email available below). General contact details of provider: http://anpad.org.br .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.