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Content
2016, Volume 2016, Issue 2
- 37-46 Income Contingent Repayments How Can We Get into a Debt Trap?
by Edina Berlinger & György Walter - 47-56 The Role of Accountant in the Estonian Enterprise
by Ergo Ottoson & Monika Nikitina-Kalamae & Natalja Gurvitš - 57-73 A Comparative Analysis of Polish and Czech International New Ventures
by Lidia Danik & Izabela Kowalik & Petr Král - 74-86 Analysis of Factors Influencing Financial Leverage In Lithuanian Listed Companies
by Dalia Kaupelytė & Domas Mscichauskas
2016, Volume 2016, Issue 1
- 1-3 Editorial
by Ondřej Machek - 5-28 Developing Business School Strategies: A Practitioner-Oriented Conceptualization
by Daniel Seelhofer - 29-36 Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View
by Radek Tahal & Václav Stříteský - 37-44 Global Crisis and Upgrading of MNCs' Manufacturing Subsidiaries: A Case Study of Hungary
by Andrea Szalavetz - 45-61 Attitude of Management Students towards Whistleblowing: Evidence from Croatia
by Mario Bogdanovic & Ladislav Tyll - 62-68 Higher Education in Central Europe and its Impact on Countries' Competitiveness
by Hana Machková - 69-70 Business in Russia
by Ilya Bolotov
2015, Volume 2015, Issue 4
- 5-17 Comparison of Competitiveness and Business Performance in the Visegrád Group since the EU Accession: A Quantitative Analysis
by Ilya Bolotov - 18-29 Measuring Consumer Innovativeness: Identifying Innovators among Consumers of Modern Technologies
by Jana Filová - 30-47 Dark Triad of Croatian Management Students
by Mario Bogdanovic & Domagoj Cingula - 48-57 Human Capital Reporting and its Linkage with Key Performance Indicators of Companies: Evidence from Estonian Companies Listed on Nasdax OMX Baltic
by Emilia Startseva & Natalja Gurvitš & Inna Sidorova - 58-70 Analysis Regarding the Growing Presence of Italian Firms in Romania
by Stefano Valdemarin - 71-74 Cultural Obstacles in MNCs? Yes, but... "Back to Basics" Guidelines for Success in HRM in Central Europe
by Yves-Fréderic Livian
2015, Volume 2015, Issue 3
- 1-3 Editorial
by Ondřej Machek - 5-12 Comparison of Customer Attitudes towards Loyalty Programs in Prague and in London
by Radek Tahal - 13-22 Shared Value and Its Regional and Industrial Reflection in Corporate Projects
by Zuzana Křečková Kroupová - 23-34 Market Entry Strategies of Passenger Carmakers - The Case Study of the Czech Republic
by Hana Machková & Paul-Marc Collin - 35-47 The Emerging Role of Mindfulness Research in the Workplace and its Challenges
by Marek Vich - 48-59 Finding the Link between CSR Reporting and Corporate Financial Performance: Evidence on Czech and Estonian Listed Companies
by Jiří Strouhal & Natalja Gurvitš & Monika Nikitina-Kalamäe & Emilia Startseva
2015, Volume 2015, Issue 2
- 1-3 Editorial
by Ondřej Machek - 5-11 Brand Revitalization: Don't Let Your Brands Turn into Sleepyheads
by Živa Kolbl & Maja Konečnik Ruzzier & Tomaž Kolar - 12-20 The Latest Trends in the Corporate Sustainability and its Implications for Czech Businesses
by Zuzana Křečková Kroupová - 21-30 The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry
by Ovidiu-Ioan Moisescu - 31-39 Investigating Contagion and Market Interdependence during the Global Financial Crisis
by Filip Iorgulescu - 40-47 Does the Financial System Promote Sustainable Development? Evidence from Eastern European Countries
by Ioana Andrada Moldovan (Gavril) - 48-59 Top Level Results of a Study of Czech Households' Awareness of the Food Advertising Industry's Self-Regulation Related to Children
by Markéta Lhotáková & Květa Olšanová
2015, Volume 2015, Issue 1
- 1-3 Editorial
by Ondřej Machek - 5-13 The Competences of HR Managers and their Impact on the Organizational Success of MNCs' Subsidiaries in the CEE Region
by József Poór & Agneš Slavić & Nemanja Berber - 14-22 The World Economy in the Times of Financial Crisis and its Impact on European Energy Policy
by Peter Baláž & Juraj Bayer - 23-36 A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty
by S. M. Kamrul Islam Shaon & Hasebur Rahman - 37-49 Export Promotion Framework of the Czech Republic
by Stanislav Richter - 50-60 Ten Rules for Dealing with Negative Contributions in Social Media
by Adriana Stránská & Václav Stříteský - 61-73 The Financial Analysis of the Hungarian Automotive Industry Based on Profitability and Capital Structure Ratios
by Gabor Szucs - 74-78 Stephen Blanchette: What Do Companies "Say" and What They Actually "Do" - How to Close the Gap Inbetween?
by Lucie Brichová
2014, Volume 2014, Issue 4
- 1-3 Editorial
by Ondřej Machek - 1-52 Value Proposition Design: How to Create Products and Services Customers Want
by Gillian Pritchett - 7-13 New Member States of the European Union and the Current Trends in the World Economy
by Ilya Bolotov - 14-19 Profiling Customer Types in Luxury Retail Setting
by Marija Tisovski - 20-29 Challenges in the Central European Postal Markets: The Example of the Polish Post
by Sławomir Czarniewski - 30-36 Is it Possible to Improve the Relationship between Marketing and Sales?
by Daniela Kolouchová & Jan Rožek - 37-42 Diplomatic Skills Used for International Marketing Practice
by Michael Bahles - 43-48 Analyzing International Readiness of Small and Medium-Sized Enterprises
by Mohammad Reza Hamidizadeh & Maryam Zargaranyazd - 49-51 German Valencia: It is Good to Know the Balance
by Tomáš Poucha
2014, Volume 2014, Issue 3
- 1-3 Editorial
by Ondřej Machek - 7-15 Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic
by Květa Olšanová - 16-22 The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement
by Tetyana Kuvita & Miroslav Karlíček - 23-30 Chinese Companies in Switzerland
by Esther Kessler & Markus Prandini & Juan Wu - 31-37 Innovation in Small and Medium Enterprises in the Czech Republic
by Petra Koudelková - 38-45 Key Trends and Problems of Regional Innovation Systems' Development in Poland and Ukraine
by Oleksandr Fedirko - 46-53 The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries
by Mohammad Reza Hamidizadeh & Mohammad Reza Karimi Alavije & Morteza Rezaee - 54-57 Can Poetry be of Value in the World of Business?
by Gillian Pritchett - 58-61 John Westby: We Need to be the First in Class
by Tomáš Poucha
2014, Volume 2014, Issue 2
- 1-3 Editorial
by Ondřej Machek - 7-13 Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population
by Radek Tahal - 14-17 Long-term Predictive Ability of Bankruptcy Models in the Czech Republic: Evidence from 2007-2012
by Ondřej Machek - 18-27 Managing the Shopping Center Ambience Attributes by Using Importance-Performance Analysis: The Case from Serbia
by Jelica J. Marković & Lukrecija Djeri & Ivana Blešić & Adam Galamboš & Tamaš Galamboš - 28-35 Customer Lifetime Value as the 21st Century Marketing Strategy Approach
by Jan Rožek & Miroslav Karlíček - 36-43 Communicating Customer Value Based on Modern Technologies
by Sławomir Czarniewski - 44-53 Motivational Need Hierarchy of Employees in Public and Private Commercial Banks
by Hasebur Rahman & Sheikh M. Nurullah - 54-56 Branislav Šebo: Each Activity that Doesn't Bring Added Value to the Company, Harms the Company
by Tomáš Poucha - 57-58 How Digital Trends Are Changing The Marketing Landscape
by Jana Budikova
2014, Volume 2014, Issue 1
- 1-3 Editorial
by Miroslav Karlíček - 7-12 Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany
by Michael Bahles - 13-19 Several Conclusions from Research of Insolvency Cases in the Czech Republic
by Luboš Smrčka & Jaroslav Schönfeld - 20-26 Consumer Relevant Online Communication Channels in Czech Republic in the Consumer Goods Category
by Alena Farková & Markéta Lhotáková - 27-34 Training and Job Satisfaction for Organizational Effectiveness: A Case Study from the Banking Sector
by Hasebur Rahman - 35-41 INFA Performance Indicator Diagnostic System
by Inka Neumaierová & Ivan Neumaier - 42-50 Designing HR Organizational Structures in terms of the HR Business Partner Model Principles from the Perspective of Czech Organizations
by Marek Stříteský & Martin John David Quigley - 51-55 Hana Machková: Cooperation with Students Pays off for Companies
by Tomáš Poucha - 56-57 What Colour is Your Ocean?
by Gillian Pritchett - 58-59 Disciplined Entrepreneurship: 24 Steps to a Successful Start-up
by Gillian Pritchett
2013, Volume 2013, Issue 4
- 1-3 Editorial
by Miroslav Karlíček - 7-14 Undeclared Work in the Czech Republic and its Implications for the Czech Labor Market
by Wadim Strielkowski - 15-23 Customer Satisfaction and Loyalty: A Case Study from the Banking Sector
by Hasebur Rahman - 24-29 The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
by Martin Konečný & Daniela Kolouchová - 30-38 The Emerging Markets of Africa: Business Opportunities for Central and Eastern Europe
by Gina M. Cook - 39-49 Small & Medium Enterprise Assessment in Czech Republic & Russia Using Marketing Analytics Methodology
by Pramod Dasan - 50-53 Container Shipping Market Dimensions and Customer Orientation in the Czech Republic
by Petr Kolář - 54-55 On the Performance Gaps between Family and Non-Family Firms in the Czech Republic
by Ondřej Machek & Jiří Hnilica - 56-57 The Introduction of Project Management and Project Thinking at Secondary Schools
by Dušan Kučera - 58-62 Josef Zeidler: It is Impossible to Dictate the Passion
by Tomáš Poucha
2013, Volume 2013, Issue 3
- 1-3 Editorial
by Miroslav Karlíček - 7-14 Analysis of the Retail Trade and Automotive Industry in the Russian Federation
by Ilya Bolotov - 15-21 Could there be a luxury brand originating from the Czech Republic? The case of Czech watchmaker manufacture Prim 1949
by Petr Král - 22-29 Delivering Sustainability Through Supply Chain Distribution Network Redesign
by Denise Ravet - 30-35 The Corporate Governance Debate on Professional Ethics in the Accounting Profession
by Carmen Giorgiana Bonaci & Jiří Strouhal & Libuše Müllerová & Jaroslava Roubíčková - 36-42 Significance and Differences of Marketing and Sales Controlling
by Karel Havlíček & Pavla Břečková - 43-50 Food Marketing to Children - Review of the Issue for Further Exploration
by Květa Olšanová - 51-53 Personal Branding as an Expatriate in Austria
by Joanna Park-Tonks - 54-56 Dr. Jagdish Parikh: Managers do not Enjoy their Lives and Work
by Tomáš Poucha
2013, Volume 2013, Issue 2
- 1-66 Corruption as a New Hot Marketing Tool
by Pavel Kotyza - 7-18 Different Shades of Green: a Comparative Study on Nature Relatedness and Ecological Consciousness among South Korean, Swiss, and Czech Students
by Petra Y. Barthelmess & Mathias Schüz & Rainer Fuchs & Dušan Kučera & Markus Prandini - 19-24 Segmentation of Czech Consumers Based on their Attitudes Towards Money
by Ivan Tomek & Václav Stříteský & Radek Tahal - 25-30 Central and Eastern Europe After the Boom: Time for a Strategy Change for Foreign Multinational Companies?
by Arnold Schuh - 31-44 Optimum Resource Allocation and Eliminating Waste Inside the Food Industry
by Chandru Nagarajan Sathiyabama & Pramod Dasan - 45-50 Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer
by Vlastimil Juppa - 51-60 Poland's Public Finance Convergence with the Euro Area
by Elżbieta Kawecka-Wyrzykowska - 61-65 Kyriakos Kyriakou: Big companies overanalyze and thus lose perspective
by Tomáš Poucha
2013, Volume 2013, Issue 1
- 7-14 Integrating Dependency on the Leader and Empowerment into Transformational Leadership - Creative Performance Relationship
by Tobias Kollmann & Christoph Stöckmann & Patrick Krell & Anika Peschl & Sarah Buchwald - 15-20 The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR Anti-Corruption Fight as Marketing Tool
by Denisa Kasl Kollmannová - 21-27 How Far Along is Euro Adoption in the Czech Republic? Benefits for Businesses Still Remain
by Mojmír Helísek - 28-34 Strategy and Portfolio Management Aspects of Integrated Business Planning
by Peter Jurečka - 35-42 Price Dispersion on the Internet: Empirical Comparison of Several Commodities from the Czech Republic
by Jiří Sedláček - 43-48 Best Practices in Human Resource Management: The Source of Excellent Performance and Sustained Competitiveness
by Martin Šikýř - 49-52 Marek Skysľak: Learn in Every Single Moment of Your Life
by Tomáš Poucha - 53-54 Do Regional Headquarters for Central and Eastern Europe Have a Future?
by Arnold Schuh
2012, Volume 2012, Issue 3
- 7-13 The Competencies of Managers and Their Business Success
by Mariola Laguna & Michal Wiechetek & Wieslaw Talik - 14-21 The Application of PEST Analysis Based on EBRD and IBRD Methodology
by Jaroslav Halík - 22-27 Retail Market Structure Development in Central Europe
by Martin Machek - 28-36 How Relational Capabilities Matter? Organizational Context and Performance of Internationally Oriented SMEs
by Mariola Ciszewska-Mlinarič & Krzysztof Obłój & Franjo Mlinarič - 37-45 Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic
by Květa Olšanová - 46-50 Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic
by Petr Jirsák & Petr Kolář - 51-54 Gernot Mittendorfer: If People do not have the Right Attitude, Not Even the Best Coach Can Replace It
by Tomáš Poucha & Zuzana Anna Palzer - 55-56 Surveillance and the Workplace
by Daniel Slavíček
2012, Volume 2012, Issue 2
- 1-3 Editorial
by Miroslav Karlíček - 1-55 Sustainable Education for Future Managers and Entrepreneurs
by Mathias Schüz - 1-56 Best Practices in Teaching
by Markus Prandini - 1-57 Problems of a Sustainable Management Value System in Eastern Europe
by Dušan Kučera - 1-58 The Benefits of Cooperation between Industry and Universities
by Thomas Keller - 1-59 Simulation-based Learning in Education and Further Education
by Edgar Heim - 1-60 The Tertiary Education Systems in Switzerland
by Stephan Loretan - 7-15 Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium
by Mathias Schüz - 16-22 Responsible Management Education for 21st Century Leadership
by Markus Prandini & Petronella Vervoort Isler & Petra Barthelmess - 23-28 "Fake Product? Why Not!" Attitudes Toward the Consumption of Counterfeit Goods in CEE as Shown on the Example of Slovakia
by Denisa Kasl Kollmannová - 29-36 Supporting Entrepreneurial Behavior and Innovation in Organizations
by Martin Lukeš - 37-45 Is diversification a Strategic Advantage? The Example of Automotive Components in the Czech Republic
by Lukáš Mohelský & Hana Machková - 46-51 The Influence of National Culture on American Business People - Managerial Implications for Central Europe
by Gina M. Cook - 52-54 Hermann Simon: The Education of Managers has to be Very Practical
by Tomáš Poucha & Tomáš Říčka
2012, Volume 2012, Issue 1
- 1-3 Editorial
by Miroslav Karlíček - 1-49 Social Media Marketing and Brands' Social Marketing Behavior
by Jan Řežab - 7-13 CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic
by Denisa Kasl Kollmannová - 14-19 Scaling Consumers' Purchase Involvement: A New Approach
by Jörg Kraigher-Krainer - 20-26 The Influence of National Culture on Knowledge Management in China Managerial Implications for Central European Countries
by Jaroslava Kubátová - 27-32 Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets
by Karel Týra & Miroslav Karlíček - 33-37 Education as an Employee Motivation and Retention Factor of Banks and Financial Companies Operating in the Czech Republic
by Iveta Němečková - 38-44 Flaws in the Social Manners of Czech Managers
by Soňa Gullová - 45-48 Laurent Boukobza: Disagreeing With Your Boss May Not Be Easy in Central Europe
by Tomáš Poucha & Denisa Kasl Kollmannová - 50-51 Diversity in European Marketing
by Hana Machková