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Analysis Regarding the Growing Presence of Italian Firms in Romania

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  • Stefano Valdemarin

Abstract

At the end of 2014, the number of firms with an Italian presence in Romania was 39,556, representing 19.33% out of total registered firms and this number is still growing. This article focuses on answering the following question: what kind of Italian firms are investing in Romania and why? Starting from the empirical observation that the number of Italian firms in Romania grew by 6.82% last year, we have used a PESTEL analysis to find the key points characterizing the country, paying attention also to the concept of country brand. From the point of view of Italian firms, we have also analyzed the shifting paradigm of internationalization from a Vertical Foreign Direct Investment model to a Horizontal Foreign Direct Investment model. This paper can be useful for managers and entrepreneurs who are oriented towards investing in Romania following the path of Italian firms.

Suggested Citation

  • Stefano Valdemarin, 2015. "Analysis Regarding the Growing Presence of Italian Firms in Romania," Central European Business Review, Prague University of Economics and Business, vol. 2015(4), pages 58-70.
    • Handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:4:id:138:p:58-70
    DOI: 10.18267/j.cebr.138
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    References listed on IDEAS

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    1. Renata Antonie NIŢU & Emőke-Szidónia FEDER, 2012. "Entrepreneurial behaviour consequences on small and medium-sized firms’ innovation," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(7(572)), pages 85-96, July.
    2. Eliza Bivolaru & Robert Andrei & George Vlad Purcaroiu, 2009. "Branding Romania: A PESTEL framework based on a comparative analysis of two country brand indexes," Management & Marketing, Economic Publishing House, vol. 4(4), Winter.
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    More about this item

    Keywords

    Italian firms; internationalization; Romania;
    All these keywords.

    JEL classification:

    • F20 - International Economics - - International Factor Movements and International Business - - - General
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

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