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Shared Value and Its Regional and Industrial Reflection in Corporate Projects

Author

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  • Zuzana Křečková Kroupová

Abstract

The article analyzes Shared Value (CSV) implemented projects by regions, social issues, and industries that are involved in pursuing the CSV concept. Project preferences by region show South America, Central America and Caribbean, Global scope and Africa as key targets of CSV projects, followed by North America and Asia. Europe, both Western and Eastern, is at the edge of interest with only several projects implemented. Project preferences by industry clearly show that companies capitalize on their strengths and professional focus. Analyzed Shared Value projects proved simultaneous value to a wide range of corporate stakeholders by creating new products or services, redefining productivity in the value chain or enabling local cluster development. Given the strategic nature of CSV projects, top management initiative is necessary. Numerous worldwide proven Shared Value business cases could serve as inspiration for Central European leaders in creation of their future strategies. Successful CSV projects implemented in the Czech Republic are mentioned.

Suggested Citation

  • Zuzana Křečková Kroupová, 2015. "Shared Value and Its Regional and Industrial Reflection in Corporate Projects," Central European Business Review, Prague University of Economics and Business, vol. 2015(3), pages 13-22.
  • Handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:3:id:129:p:13-22
    DOI: 10.18267/j.cebr.129
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    More about this item

    Keywords

    shared value; corporate social responsibility; stakeholders;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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