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Retail Market Structure Development in Central Europe

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  • Martin Machek

Abstract

This article analyzes the trends and development of the retailing sector in Central Europe, namely in the Czech Republic, Hungary, Poland and Slovakia. These markets serve about 63 million inhabitants. The retail industry in Central Europe has changed dramatically in the last two decades, and has become a model for successful transformation of emerging markets. The retail market is highly concentrated and dominated by Western European retail chains. International retail chains are using all formats of modern distribution. This article is focusing on the development of hypermarkets, supermarkets and discount stores. Due to international retail chains, Central European countries benefit from a dense network of modern shopping places; the intense competition of highly productive retailers contributes to a lower inflation rate because of the so-called Wal-Mart Effect. The constant pressure on prices influences the marketing strategies of both retailers and suppliers.

Suggested Citation

  • Martin Machek, 2012. "Retail Market Structure Development in Central Europe," Central European Business Review, Prague University of Economics and Business, vol. 2012(3), pages 22-27.
    • Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:3:id:27:p:22-27
    DOI: 10.18267/j.cebr.27
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    References listed on IDEAS

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    1. Karel Týra & Miroslav Karlíček, 2012. "Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets," Central European Business Review, Prague University of Economics and Business, vol. 2012(1), pages 27-32.
    2. Bresnahan, Timothy F & Reiss, Peter C, 1991. "Entry and Competition in Concentrated Markets," Journal of Political Economy, University of Chicago Press, vol. 99(5), pages 977-1009, October.
    3. Liesbeth Dries & Thomas Reardon & Johan F. M. Swinnen, 2004. "The Rapid Rise of Supermarkets in Central and Eastern Europe: Implications for the Agrifood Sector and Rural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 525-556, September.
    4. Igan, Deniz & Suzuki, Junichi, 2012. "The “Wal-Mart effect” in central and eastern Europe," Journal of Comparative Economics, Elsevier, vol. 40(2), pages 194-210.
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    Citations

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    Cited by:

    1. Pavol Kita & Zdenek Szczyrba & David Fiedor & Ales Letal, 2018. "Recognition of business risks when purchasing goods on the Internet using GIS: experience from Slovakia," Electronic Commerce Research, Springer, vol. 18(3), pages 647-663, September.
    2. Eric Thivant & Hana Machková, 2017. "An Analysis of French Mergers and Acquisitions in Different Sectors of the Czech Economy," Central European Business Review, Prague University of Economics and Business, vol. 2017(1), pages 48-60.
    3. Alexandru GHENCEA & Vitalii ZANET & Silvius STANCIU, 2022. "Liberalization and Globalization of the Food Retail Sector in the Republic of Moldova," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 72-77.
    4. Wadim Strielkowski, 2013. "Undeclared Work in the Czech Republic and its Implications for the Czech Labor Market," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 7-14.
    5. Ilya Bolotov, 2014. "New Member States of the European Union and the Current Trends in the World Economy," Central European Business Review, Prague University of Economics and Business, vol. 2014(4), pages 7-13.
    6. Olbrich, Rainer & Jansen, Hans Christian & Hundt, Michael, 2017. "Effects of pricing strategies and product quality on private label and national brand performance," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 294-301.
    7. Ilya Bolotov, 2013. "Analysis of the Retail Trade and Automotive Industry in the Russian Federation," Central European Business Review, Prague University of Economics and Business, vol. 2013(3), pages 7-14.
    8. Ladislav Tyll & Mohit Srivastava & Florián Brezina, 2018. "An Overview of German Centers of Corporate Dominance and Motives for Corporate Headquarters Relocation," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 61-79.

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    More about this item

    Keywords

    Retail; Retail Market Structure; Central Europe; Price Wars; Price Promotion; On-line Shopping;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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